The global economy is slowly emerging from recession and in some markets the recovery is accelerating rapidly. Results of a recent Neilson Global Consumer confidence survey show that, “Confidence has increased and has been the most promising in India, Hongkong, China, Singapore and Brazil, resulting in a rapid change of consumer spending patterns. With a growth rate of 8.5%, India will continue to be the second fastest growing economy in the world, thanks to the strength of domestic demand and the domestic nature of its investment financing”.

By now it is well accepted that India’s massive domestic market is offering huge opportunities for investment and business like never before, and the beauty, cosmetic and wellness sectors are indeed a big part of it. Indian manufacturers and importers will continue to take the lead in providing what the consumer wants, which is why a fair like Beautyworld India becomes central to the industry’s well- being and growth.

These days, Indian consumers are on a roll to update themselves with global beauty and fashion trends. Be it exercise routines, diet regimes or beauty treatments, international manufacturers who have so far approached the market with caution are now growing in numbers, keen to take advantage of the world’s youngest and fastest growing market. Indian manufacturers are also stepping up on innovation and quality to keep up with consumer demand. Against this background, Messe Frankfurt India continues to invest in bringing people and markets together.

In its third year, Beautyworld India remains the only one of its kind on the sub continent and its reputation as a well-organised, professional trade fair remains high amongst both visitors and exhibitors alike. While the “professional” section remains popular for serious business, the “retail” area is where one can catch the pulse of the market. “We were overwhelmed by the response of the market. Beautyworld India is an important event for the country’s beauty and cosmetic industry, because it is here that the presence of the industry is the highest and business takes place in a professional atmosphere”, quoted Mr. Sufyan Kapadia, Managing Director, New Beauty Centre.

Beautyworld India 2010 will continue to inspire with innovative products and creative designs. The fair will feature the entire gamut of product ranges from cosmetics, skincare, hair care, beauty and hygiene products & accessories, professional care for salons, spa and wellness, fitness equipment, dental care, manicure & pedicure, to packaging, raw materials, interior design & furniture for beauty parlours, fashion accessories as well as training centres and publishers.

The Indian cosmetic and beauty industry has witnessed a rapid growth in the last couple of years, growing at a rate of around 15-20%. With improving purchasing power and increasing fashion consciousness, the industry is expected to maintain the growth momentum in the year 2009-2010. The media, too, is playing a very important role in spreading awareness about cosmetic products and developing fashion consciousness among the Indian consumers. With the advent of satellite television and a number of television channels, the Indian consumers are constantly being updated about the new cosmetic and beauty products, translating a desire to purchase them. They have also realised the importance of looking good and well groomed at all times. Due to the massive surge in the popularity of cosmetic and beauty products, the average consumer spending in India has increased considerably, thus implying that the Indian cosmetic industry has great potential in the future.

No trade fair is complete without value added fringe programmes. In addition to the wide range of exhibitor products, the highlight of the fair this year again will be the power packed workshops which will run parallel to the event to keep everyone updated with latest industry developments and trends.

Beautyworld India 2010 will see new impulses for the beauty, cosmetic and wellness industry. High levels of quality and creativity, being the hallmark of this fair, both exhibitors and visitors can expect an event that continues to offer innovative and high quality products at competitive prices. Beautyworld India not only provides international buyers with business opportunities to source, but also provides them with a valuable selling platform to tap the valuable domestic consumer market.

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