With 1,500 exhibitors, including 21% from 38 Foreign countries (Spain, France, Germany, India and South Korea in particular) the event enjoyed a particularly positive edition and has grown significantly, three years on from the creation of the new exhibition format. 

“The results show – says Roberto Rettani President of Fiera Milano – confirms HOMI as a consolidated event that is clearly characterised by its merceological offer and well established within the design community and lifestyle market.”

HOMI placed a spotlight on new consumer trends and thanks to research conducted by WGSN, the leading international market research and analytics Company, a profile was outlined of a more informed consumer, who is not merely looking for products to own, but rather wants to create a sense of identity through the products he/she selects. 

Lifestyle has therefore become a mood through which consumers assert themselves. To attract their attention accessories are now inspired by new values, like the transparency of production processes or the possibility to be recycled, without giving up on being practical and smart. 

As a result, even retail stores are changing: they are no longer just places to shop, but rather places where consumers can live an experience, be entertained and meet other people.

These changes represent a challenge for players within the industry and it is for this reason that HOMI aims to provide a platform that is increasingly complete and informed.

The appointment for the next edition of the Lifestyle Trade Fair will be at Fiera Milano from 15 to 18 September 2017.