Beautyworld Japan West is preparing for its 16th edition, taking place from 18 – 20 October 2021 (Monday – Wednesday) with 340 exhibitors from 2 countries and regions (as of 31st August) in attendance. Thus the fair will attract more exhibitors than last year and further continues to establish itself as a must-attend trade event, showcasing a wide range of products, services, techniques and information related to the beauty industry in western Japan.

An expansive range of beauty products and services for salon and retail businesses will be displayed across seven product zones under one roof, namely: “Cosmetics”, “Beauty equipment”, “Hair”, “Nail”, “Eyelash”, “Business support”, “Wellness+Beauty” and “NEXT”. Even amid the pandemic, the Japanese health and beauty industry is vibrant and Beautyworld Japan West is ready to contribute to the industry.

In a new step for the show, a number of exhibitors will participate digitally. The Korea Pavilion (Online) will appear at Beautyworld Japan West for the first time in cooperation with the Korea Beauty Industry Trade Association (KOBITA) and the Korea Trade-Investment Promotion Agency Osaka (KOTRA). With international travel restrictions still in place, still some foreign exhibitors will present their products and services, with the majority of these participating via their local Japanese agents. In addition, the Korea Pavilion Online will count 10 Korean exhibitors participating digitally, with two-way communication and real-time interaction. The project is expected to prove popular among Japanese buyers, given that South Korea is widely recognised as one of the leading countries for quality cosmetics and innovative beauty items. Even during difficult times amid the pandemic, Beautyworld Japan West is improvising to provide new value and business opportunities to all participants.

Beautyworld Japan West is not only an effective sourcing platform, but also plays an essential role as a learning and networking destination for all participants. A total of 25 organiser-run seminars cover the latest techniques, trends and industry related laws and regulations. In addition, 29 presentations will be conducted by exhibitors and industry associations throughout the three days.

The Japanese government reinstated a state of emergency for 33 prefectures until 12 September 2021 (as of 31 August 2021). The organiser, Messe Frankfurt Japan, is monitoring the situation and will work closely with local authorities to take precautionary measures to provide a safe and effective business platform for the beauty industry in western Japan.

Other beauty related shows by Messe Frankfurt include:

To find out more, please contact the show organiser via the link below: