This autumn, GIMA’s Knowledge Exchange programme will be bolstered with two new one-day workshops, this time focusing on optimising key social media channels such as LinkedIn and Instagram to grow your business, as well as looking at ways to advance existing Microsoft PowerPoint skills. Places are filling up fast, so interested parties – both GIMA members and non-members – are invited to secure their place now to avoid disappointment.

The first workshop, taking place on November 6th and led by leading industry PR agency, Hornby Whitefoot PR, will look at the impact LinkedIn and Instagram have had on business, and will break down how brands can optimise a presence on each platform to boost their engagement. From handy hints and tips on how to create a winning strategy, and how to better interact with your audience, as well as basics such as setting up pages/accounts, the workshop will also explain the difference between the two platforms and outline how they achieve different goals. 

This ‘Optimising Instagram and LinkedIn for Business’ workshop is designed for any brand that wants to improve their presence on these social platforms and also recognise the value of delivering an effective and thought-out strategy. 

The second workshop, entitled ‘Advanced Microsoft PowerPoint’ will be led by Paul Brown Training, specialists in Microsoft training.  During this session delegates will learn how to use PowerPoint’s most advanced tools, enabling them to quickly and confidently create impactful presentations.

Content of the workshop will include creating and using slide masters and templates, working with graphic objects, setting up slide tables, employing multimedia elements, inserting video clips, adding sound and linking graphs and data dynamically to Excel spreadsheets.

All GIMA Knowledge Exchange Workshops will take place at Horticulture House, Didcot, OX11 0RN. 

Further information about Knowledge Exchange workshops can be found via the GIMA Ldt link below. Open to both members and non-members, GIMA is urging interested parties to secure their places now as space is limited. Bookings can be made for individual workshops (GIMA Members: £200 + VAT / Non-members: £230 + VAT) or as a suite of two or more places (GIMA Members: £180 + VAT / Non-members: £210 + VAT).