15th LIFESTYLE Week [TOKYO] (Sep. 2-4) & 1st LIFESTYLE Week [OSAKA] (Sep. 9-11) was successfully held 2 weeks in a row at Tokyo Big Sight and INTEX Osaka. The shows were held as “hybrid exhibition”, giving visitors the option to visit the show on-site or online. Tokyo show gathered 16,817 on-site visitors in addition to 283 exhibitors that came together from all over Japan.

With safety measures against COVID-19 carefully conducted by Show Management, exhibitors and visitors were able to have fruitful and passionate business meetings all around the venue. The show gave a positive and hopeful push to the industry, and both exhibitors and visitors now seem determined to make business chances they acquired from the show into reality.

International exhibitors’ booths were seen at the show venue where they successfully approached visitors remotely. Various products were displayed at on-site booths and their sales representatives were able to approach on-site visitors directly.

International exhibitors were also able to have in-depth discussions with visitors using video calls/chat (online messages) through laptops that were stationed at on-site booths. International gifts/lifestyle products are very popular among Japanese buyers, and many of them seemed excited to see all of the unique products from overseas.

Along with on-site business meetings, many active business meetings were conducted at the digital platform. This platform gave those who could not visit the venue a chance to source and have business meetings with exhibitors safely from their home/office. Not only domestic buyers but also international buyers visited exhibitors’ online booths to have in-depth meetings using video calls/chat (online messages).

Japan is known for its high quality/high design products and a wide range of “Made-in-Japan” products were exhibited at the show. Everything from traditional Japanese goods, handmade potteries, cutlery and crafts, as well as eco-friendly/sustainable items were showcased. Visitors were seen holding/trying out the products in their hands and negotiating excitedly with exhibitors.

With the recent pandemic of COVID-19, safety measures to prevent infection have been the hot topic for everyone. Disinfection products such as masks, hand sanitizers, non-contact goods, as well as stay-home goods attracted much attention at the show.

"I was not expecting to be so busy during the show. Through business meetings with visitors, I could tell that everyone was waiting for this show to be held for so long. I have high hopes for the company’s future." HANSHIN COMMERCIAL CO., LTD.

"I was so surprised at the number of visitors we had. I strongly felt that with this trade show, the businesses that were on pause will now move forward. It is also an important platform to exchange information amongst exhibitors." SUGAI WORLD INC.

Safety measures against COVID-19 were carefully conducted by Show Management. Measures include thermography at show entrance, prevention films at registration counters, placement of hand sanitizers throughout the venue and more.

With the on-going pandemic of COVID-19, the “hybrid exhibition” will be held once again for the 2021 January show*. 2021 June and September shows will be held only as a physical show, and will be back stronger than ever gathering exhibitors from all over Japan and overseas.

Most of the exhibiting spaces were booked by the end of the shows by satisfied exhibitors and new-comers who saw the show as a great business opportunity. Don’t miss these future editions of LIFESTYLE Week! *subject to change

Lifestyle Week will be held 3 times a year. Next events as follows: