Showing the most revolutionary side of services and products to become the key players in the change. This is the invitation that Ferroforma is extending to its clients with its new tagline “Revolution Tools”. The event will therefore undergo a strategic change and offer itself as a key tool for innovation in 2017.

Furthermore, and as part of this new vision, the 22nd edition of the International Hardware, DIY and Industrial Supply Trade Fair will have a new format over three days. In this way, Ferroforma will take place from 6th to 8th June, from Tuesday to Thursday, to ensure that participants can take full advantage of the event from 9.30am to 6pm.

Another major bid will be to support the presence of start-ups – those created as of 2015 – and those that have been exhibitors in the past three editions. The Ferroforma commercial team offers all of them different formulas to improve their brand positioning at the event under preferential conditions.

In parallel, the visitors’ campaign, aimed at traditional distributors in the hardware channel and at industrial profiles, has already been put into motion and will once more include the programme of pre-arranged meetings, the “2nd B2B Meetings“. In its first edition, this initiative was used to organise private meetings between exhibitors and national VIP purchasers, as well as those from Germany, England, Italy, Morocco, Algeria, Libya, Egypt, India, Thailand, New Zealand, Brazil, Ecuador, Peru, Chile, Argentina and Canada.

Finally, following the same approach used in the last edition, Bilbao Exhibition Centre will become an important industrial platform in 2017, thanks to the simultaneous organisation of FERROFORMA, SUBCONTRATACION, International Fair of Manufacturing Processes and Equipment, FITMAQ, International Fair for Bargain and Used Machinery, MAINTENANCE, Industrial Maintenance Fair PUMPS & VALVES, International Fair for Pumps, Valves and Equipment for Industrial Processes, and ADDIT3D, International Trade Show on Additive and 3D Manufacturing. The synergies between sectors and the new profiles of the visitors it will attract, closely related to innovation and technological development, will be one of the key differentiating elements of this event.