Fusionbrands Shape Changing BendItBrush™ Wins a Global Innovation Award!
Fusionbrands is honored to announce their new BendItBrush, a shape changing cleaning tool won the 2019 Global Innovation Award (GIA) in the cleaning category for product design excellence. BendItBrush is a new hybrid cleaning tool that is truly an original departure from the traditional sponge and long handled brush. BendItBrush is both a sponge and a brush all-in-one that you can bend like a sponge or straighten like a rigid handled brush. It has soft silicone scrubbers that suds-up like a sponge and an embedded Flex-force™ band providing rigidity like a brush.
Use it bent or use it straight. Bend it to clean two surfaces at once, making removing stubborn lipstick stains and greasy lip balm off the rim of a glass a breeze. Use it straight to reach down inside of a glass to clean away any remnants at the bottom. The flexibility of the BendItBrush allows you to clean wine glasses, cups and bottles literally from top to bottom, inside and outside with one tool. The stretchable finger pockets provide a good grip to bend the brush and get all edges squeaky-clean.“For over 12 years Fusionbrands has been developing cooking tools like our award winning floating PoachPod® and it wasn’t until recently that we entered into the cleaning arena, and as you can image, we are thrilled we did, having won such a prestigious award,” say Kraigh Stewart, Fusionbrands Design Director and Co-founder.
BendItBrush is non-porous, bacteria and odor resistant, dishwasher safe, and best of all…long lasting for those never-ending dirty glasses and dishes. BendItBrush coming soon to a sink near you!
Related Articles
IHA Announces Finalists for Global Innovation Awards (gia) for Excellence in Product Design
29/02/2024
Industry News -
Color And Design Trends Reflect ‘The Art of Living’ Our Post-Pandemic Lives
07/03/2023
Features -
Fourteen Companies Honored with IHA Global Innovation Awards for Excellence in Product Design
05/03/2023
Features -
2023 gia Global Honorees for Retail Excellence Announced
05/03/2023
Features -
Letter from IHA President & CEO Derek Miller: Reflections on a Successful TIHS22 and Future Plans
16/03/2022
Industry News -
The Inspired Home Show Reunites the Home + Housewares Industry
15/03/2022
Industry News -
Color Expert Lee Eiseman Shares Chromatic Vision for a World Ready to Emerge, Experience, Express and Explore
10/03/2022
Industry News -
Fireside Chat Offers In-Depth Look at First-of-its-Kind, Next-Generation Cooking and Home Company
07/03/2022
Industry News -
Today’s Consumers Focused on Consciousness, Connectivity and Creativity
07/03/2022
Industry News -
Consumer Value Equation Changing Quickly at End of Pandemic
07/03/2022
Industry News -
2022 gia Global Honorees for Retail Excellence Announced
05/03/2022
Industry News -
Thirteen Companies Honored with IHA Global Innovation Awards for Excellence in Product Design
05/03/2022
Industry News -
Winners in IHA’s 2022 gia Student Design Competition Create Product Concepts That Encourage User Interaction, Serve Consumer Needs and Reduce Waste
24/02/2022
Industry News -
New IHA/HomePage News Report Examines Consumers’ Purchasing Plans for Celebrating Life Moments in 2022
17/02/2022
Industry News -
Post-Pandemic Strategies, Omnichannel Marketing, Sustainability, The Smart Home and Supply Chain Opportunities Set for Discussion in the Innovation Theater at The Inspired Home Show
16/02/2022
Industry News -
The Inspired Home Show Latest News from IHA President & CEO, Derek Miller
09/02/2022
Industry News -
Housewares Companies Look to Strengthen Their Futures In 2022 Despite Continued Headwinds
04/02/2022
Industry News -
IHA Announces On-Site Covid-19 Protocols, Shortened Schedule and Responds to Search Engine Inaccuracies for The Inspired Home Show 2022
03/02/2022
Industry News -
Epistemix COVID Modelling Shows IHA Mitigation Strategies Ensure Safe 2022 Show
03/02/2022
Industry News -
Exclusive IHA Data, Insights on Consumer Lifestyle Trends, A Chat with Food52 and Future Color Trends Take Center Stage During Keynote Sessions at The Inspired Home Show 2022
02/02/2022
Industry News -
Martha Stewart Headlines Gibson-sponsored Cooking Theater Line-Up That Includes Tia Mowry, Rick Bayless, Fabio Viviani and MasterChef Winners at The Inspired Home Show 2022
02/02/2022
Industry News -
gia 2021-2022 – IHA Global Innovation Award Winners From 32 Countries Celebrated at The Inspired Home Show in March
27/01/2022
Industry News -
A Letter to the Industry: The Inspired Home Show 2022 Update from Derek Miller, President & CEO, IHA
16/12/2021
Industry News -
IHA Accepting Proposals For The Inspired Home Show Education Sessions
01/11/2021
Industry News -
IHA Partners with Epistemix on Covid Protocols for The Inspired Home Show 2022
01/11/2021
Industry News -
Industry Letter from IHA's President
06/10/2021
Industry News -
IHA Announces Global Honorees for gia Top Window Awards
29/09/2021
Industry News -
StoreBound’s Glenn De Stefano Elected to IHA Board Of Directors
15/09/2021
Industry News -
Connect FALL, IHA’s Virtual Industry Event, Features Education Sessions, Product Demonstrations and a Look at the Housewares Industry Post-Pandemic
15/09/2021
Industry News -
GMDC|Retail Tomorrow Announces 2021 Fall Strategic Meetings in Partnership with International Housewares Association
03/08/2021
Industry News -
IHA Launches Homepage News, The Home + Housewares Business Authority
13/07/2021
Industry News -
Sean Daly Joins IHA as Vice President, Member and Buyer Relations
09/07/2021
Industry News -
IHA Collaborates with QVC® and HSN® to Create Virtual Product Discovery Event for Members
06/04/2021
Industry News -
Bed Bath & Beyond Ceo Mark Tritton to Keynote Connect Spring Virtual Event
11/03/2021
Industry News -
The Inspired Home Show 2021 To Not Proceed Amid Ongoing Pandemic
01/03/2021
Industry News -
Connect Spring, New Virtual Industry Event from IHA
12/02/2021
Industry News -
IHA’s Connect Grocery Virtual Event Set for April 20-23, 2021
12/02/2021
Industry News -
International Housewares Association Partners with Brandwise to Create Online B2B Home + Housewares Marketplace
29/01/2021
Industry News -
IHA Announces Updated Digital Marketplace and New Virtual Industry Events Planned for March & April
22/01/2021
Industry News -
Housewares Industry Rises To Challenges Of Pandemic Year and Prepares For What 2021 May Bring
21/01/2021
Industry News -
Industry Letter from IHA’s President
05/01/2021
Industry News -
The Inspired Home Show 2021: Reconnecting the Industry Around Innovation and Inspiration
21/12/2020
Industry News -
Trends in Home Textiles Focus of New IHA Webinar
23/11/2020
Industry News -
The Inspired Home Show 2021 – Interview with Derek Miller, President IHA
11/11/2020
Industry News -
The Inspired Home Show 2021 Moved to August
04/08/2020
Industry News -
IHA Updates Covid-19 Safety Procedures for The Inspired Home Show
15/07/2020
Industry News -
Housewares Charity Foundation Announces Donations for 2020
15/07/2020
Industry News -
IHA Education Webinar Series - June 15 to 26 2021
17/06/2020
Industry News -
Color Expert Lee Eiseman Explains How to Use Nature’s Crossover Colors to Attract Consumers
11/06/2020
Industry News -
IHA Education Webinar Series, May 25 – June 4
25/05/2020
Industry News -
IHA Announces Show Education Webinar Series
15/05/2020
Industry News -
IHA Letter to the Housewares Industry
07/05/2020
Industry News -
Fourteen Companies Honored with IHA Global Innovation Awards for Product Design
23/04/2020
Industry News -
2020 gia Global Honorees for Retail Excellence Announced
23/04/2020
Industry News -
2020 gia Global Honorees for Retail Excellence, Product Design to be Announced Thursday
21/04/2020
Industry News -
Trend Bible Shares Global Housewares Trends – and Shifts as a Result of Covid-19
16/04/2020
Industry News -
“Stay Focused on Universal Needs and Aspirations” Advises Consumer Trend Expert Tom Mirabile
07/04/2020
Industry News -
Color Expert Leatrice Eiseman Shares Trends, Nine Palettes for Homes and Interiors in 2021
02/04/2020
Archived -
IHA Announces Finalists for Global Innovation Awards (gia) for Product Design
15/03/2020
Archived -
Winners in IHA’s 2020 Student Design Competition Tackle Safety and Environmental Issues With Innovative Product Concepts
15/03/2020
Archived -
IHA Letter to the Housewares Industry Regarding Cancellation of The Inspired Home Show 2020
06/03/2020
Archived -
The Inspired Home Show 2020 Cancelled Amid Coronavirus Concerns
03/03/2020
Archived -
New Housewares Products Highlight Key Trends on Show at The Inspired Home Show 2020
09/02/2020
Archived -
Coronavirus Concerns Close International Sourcing Expo for The Inspired Home Show 2020
07/02/2020
Archived -
New Decade Ushers in Minimalism, Maximalism Trends for Housewares Products
05/02/2020
Archived -
Managing Uncertainty Will Likely be Name of Game Again in 2020 in the Housewares Industry
02/02/2020
Archived -
Redesigned Special Displays Help Buyers Focus on Consumer Trends, Retail & Product Innovation at The Inspired Home Show 2020
22/01/2020
Archived -
The Inspired Home Show 2020 Keynotes
22/01/2020
Archived -
gia Retail Program Celebrates 20 Years in 2020
09/01/2020
Archived -
How to Get the Most out of Your Visit to The Inspired Home Show 2020
15/11/2019
Archived -
The Inspired Home Show: 2020 Show Information
12/11/2019
Archived -
New Look, New Locations Planned for Special Displays at The Inspired Home Show 2020
31/10/2019
Archived -
BendItBrush™: Shape Changing Cleaning Brush
14/03/2019
Archived -
International Home + Housewares Show Delivers Top Retail Executives and Vibrant Buzz on Show Floor, Sets up Transition to The Inspired Home Show in 2020
11/03/2019
Archived -
Thirteen Companies Honored with IHA's Global Innovation Awards for Product Design
02/03/2019
Archived -
2019 gia Global Honorees for Retail Excellence Announced at the International Home + Housewares Show
02/03/2019
Archived -
IHA Announces Finalists for Global Innovation Awards (gia) for Product Design
07/02/2019
Archived -
Housewares Charity Foundation To Honor Four Industry Veterans During The 2019 Annual Housewares Cares Charity Gala In March
31/01/2019
Archived -
2019 International Home + Housewares Show is SOLD OUT!
31/01/2019
Archived -
Gia 2018-2019 – IHA Global Innovation Award Winners from 29 Countries Celebrated at the International Home + Housewares Show
08/01/2019
Archived -
Industry News -
