Due to the Covid-19 lockdown, GIMA’s Consumer & Design Trends seminar was sadly cancelled, however delegates – including GIMA members, non-members and for the first time, retailers - are being offered a second chance to learn more about the trends that are expected to influence consumer shopping decisions regarding interior and exterior products with the launch of GIMA’s new webinar series.

Led by leading trends agency, Scarlet Opus, these one-hour webinars will look at not just the garden and outdoor product, colour and design trends for spring/summer 2021 but will also explore the consumer behaviour consequences of the coronavirus pandemic. Additionally, the Scarlet Opus team will be providing insight into what consumers of 2021 will want to buy, plus they’ll be offering ideas on how to future proof new product development, visual merchandising, packaging and marketing plans.

There is no doubt that people’s gardens and outdoor spaces have become their haven of calm during lockdown. These outdoor spaces have, more than ever, become a recognised and valued place of wellbeing, a place to escape to, to exercise in, to spend valued time with other members of the household, but more importantly a place where life feels safe – one of the few spaces where we are able to control normality.

Throughout summer 2021, it is expected that the UK will appreciate the emotional value and potential of their outdoor spaces. But as life settles into a new normal in 2021, how will these spaces and this emotional connection develop? How will our garden spaces serve many functions and satisfy many desires?

All these questions and more will be answered in this special series of webinars, open to both suppliers and retailers.

Praise received for previous trends seminars includes: “I can strongly recommend the Scarlet Opus presentation. It was carried out to a very high degree of detail and related very well to the gardening industry. It gave great food for thought to how we may look to develop our product ranges and designs in the years to come”, “GIMA events such as trends enable suppliers to remain relevant and professional”, and “Well worth attending, and don’t think trends are not for your business, the content was for all types of business.”

Taking place between 3:00pm and 4:00pm on Tuesday 2nd, Wednesday 3rd and Thursday 4th June, it has been confirmed that all delegates will have access to the live webinars and follow up copies of the presentation with transcripts of the trend translations for each company attending. GIMA’s Consumer & Design Trends webinars will be priced at £200 for members, with each additional delegate priced at £25. Non-members and retailers are invited to contact the GIMA team via the link below: