Following the launch of their debut Eau de Toilette, AUTHENTIC BEAUTY CONCEPT has introduced a new hairbrush to their impressive line-up of vegan hair, beauty and lifestyle products.

In keeping with the brand’s ethos, the new hairbrush is approved by The Vegan Society and is crafted from FSC-approved beechwood. On top of these eco credentials, the brush is also ergonomically designed for optimum comfort, contains a blend of natural and nylon bristles and is heat resistant up to 100⁰c – making the must-have tool for every stylist’s kit bag.

Brand advocate and New Now member, Nikita Fisher says, “The bristles have been strategically placed with clusters of nylon bristles alongside longer stem bristles – a combination which is great for keeping the scalp free from dandruff and oil build up. The longer bristles are also topped with balls for scalp comfort and stimulation, which is helpful for encouraging hair growth.

“The new AUTHENTIC BEAUTY CONCEPT brush can be used on all hair types and it’s great for detangling, as well as blow-drying thanks to its ergonomic design. I find that the nylon bristles help to smooth frizzy hair, and also make it a finishing tool for brushing out waves and creating soft, undone, loose movement. The brush perfectly complements the AUTHENTIC BEAUTY CONCEPT styling range – it really is a vegan hairbrush like no other.”

Hairbrush RRP £40 – available from your nearest AUTHENTIC BEAUTY CONCEPT salon.