From the many discussions with customers and partners held at World Brush Expo 2024, Marcegaglia Oskar identified a clear and significant trend: in the steel handle industry, there is a growing demand for thin, cold-rolled components characterized by high strength. This trend reflects an increased focus on product durability and sustainability, aspects increasingly valued by both consumers and companies.

"The demand for thin-walled steel handles responds to several needs. First, weight reduction is a crucial factor: lighter handles improve the ergonomics and ease of use of finished products, making them more comfortable and less tiring to handle," says Silena Fattori, sales manager at Marcegaglia Oskar "In addition, less material use means lower production costs and a lower environmental impact, in line with our sustainability standards."

However, the biggest challenge lies in maintaining product strength and durability despite the weight reduction.

"Marcegaglia Oskar is perfectly capable of responding to these new market needs," confirms Francesco Castagnoli, the company's general manager, "Thanks to its membership in the Marcegaglia Group, a global leader in the production of steel and tubular components, Marcegaglia Oskar can boast decades of experience and cutting-edge technical know-how."

The company is thus able to meet the challenge of weight reduction without compromising product quality, thanks to advanced skills in steel processing and continuous investment in research and development.

"The company's extensive experience in thin-walled tubular components allows it to design and manufacture complex industrial solutions," Castagnoli continues, "designing functional and sustainable designs that not only meet market needs, but anticipate them, thanks to a continuous investment in research and development."

Participation in international trade shows such as World Brush Expo is a valuable opportunity to better understand market trends and to engage with key players in the industry. Thanks to the strength of the Marcegaglia Group and its ability to innovate, Marcegaglia Oskar is ready to drive change and meet new customer needs with high quality products and superior performance.

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