The Cleaning & Hygiene Suppliers Association (CHSA) is announcing the launch of a new brand. It follows the CHSA’s achievement of its strategic aim of every member being Accredited. Our Standards. Your Guarantee.

The CHSA has a longstanding commitment to standards, its first Accreditation Scheme being launched in 1997. During 2020 it launched an Accreditation Scheme for manufacturers of cleaning chemicals and integrated its rigorous Code of Practice into its Schemes. The combination of the Code of Practice, signed by every member, and Accreditation Schemes guarantee CHSA members:

Recognising these changes, the Association undertook a comprehensive review of its brand. The new visual identity, including the launch of a new website, is being formally introduced now.

Lorcan Mekitarian, Chairman of the CHSA explained: “After a detailed review of our purpose and priorities we re-defined our focus as being dedicated to improving the standards of the industry and an engaging knowledgeable, responsible leader delivering high quality support.”

Within that focus, the CHSA re-defined its mission. It is to support away-from-home cleaning and hygiene distributors and manufactures to ensure they prosper and advance through maintaining and enhancing standards on quality, ethics and sustainability.

“We are extremely proud of all the CHSA has achieved since its formation and the huge impact on standards we have had on the cleaning and hygiene supply industry,” continued Lorcan. “The new brand, and the re-defined mission that underpin it, are the next step in our development. We will continue to support standards in our sector and are now developing a sustainability initiative designed to help members adopt and encourage environmentally sustainable business practices throughout the supply chain.”

The CHSA now has five Accreditation categories:

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