Held for the first time across an extended three-day period, the leading beauty event in the Kyushu region closed with tremendous success on 8 February at the Marine Messe Fukuoka. Reflecting the thriving cosmetics and cosmetic services industries in the region, new records were set all round, with the fair welcoming 192 exhibitors1 and 9,243 professional visitors2, up 52% and a 119% respectively compared to the previous edition.

In response to its growing popularity, the fair extended from two days to three and moved to a larger venue as it celebrated its 10th anniversary. With the exhibition space at its largest scale ever and the number of exhibitors and visitors surpassing previous records, Beautyworld Japan Fukuoka covered a wide range of products, services, techniques and information related to aesthetics, beauty, nail, eyelash and beauty equipment for salons.

“This was the second consecutive increase in visitor numbers since the pandemic, and more than double the turnout from last year, proving that we made the right decision to run the fair for an extra day to accommodate the growing show scale,” said, Ms Mako Yamamoto, Executive Director of Messe Frankfurt Japan Ltd. “As the first of four Beautyworld trade fairs held across Japan this year, the Fukuoka show has set the tone for a positive year ahead.”

For their part, exhibitors were equally satisfied with the results. “This is our first time exhibiting at Beautyworld Japan Fukuoka. We are very satisfied because the amount of relevant visitors and exhibitors we met exceeded our expectations,” said Mr Ryusuke Tokui, Creative Designer, TANABE Ltd. “Visitors are eager to find better-qualified products and business opportunities. We are pleased to have closed some important deals.”

Mr Subaru Toki, President of Lien Co., Ltd., was also pleased with the outcome of the show. He commented: “By meeting our target customers, we achieved our goals in just two days. We are proud to say that our company is growing steadily through our participation at Beautyworld Japan fairs. Of course, we will exhibit at Beautyworld Japan Tokyo in May, Nagoya in July and we highly recommend other beauty related companies to do the same!”

The show featured a wide range of seminars and demonstrations covering the latest techniques, management know-how and beauty trends. Many seminars exceeded their capacities, with visitors overflowing into standing room. The ‘Main stage’ consisted of 14 seminars, such as facial massage techniques, femtech, and men’s esthetic and hair, for beauty professionals who were enthusiastic to learn new trends and insights to apply in their businesses and salons.

The next edition of Beautyworld Japan Fukuoka will take place at the Marine Messe Fukuoka from 5 – 7 February 2024. For more details, please click the link below: