The first edition of Cosmoprof CBE ASEAN, the new event of the Cosmoprof platform organized for the Southeast Asian markets by informa Markets, China Beauty Expo (CBE), and BolognaFiere, will be held from 16 to 18 September 2021 at the IMPACT Convention and Exhibition Center in Bangkok, Thailand.

Cosmoprof CBE ASEAN will offer new opportunities to companies and operators in the cosmetic industry interested in the countries of Southeast Asia - Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam. The region represents a market that is still little explored but with considerable potential. Since 2015, the year of the foundation of the ASEAN Economic Community - AEC, free trade agreements have allowed for the circulation of goods, services, and capital, leading to the constant growth of recent years. The territory has been hit hard by the pandemic, with significant repercussions on local economies. Nevertheless, many analysts agree that the necessary conversion of traditional business models will make the region a fertile ground for technological innovation, new digital tools, sustainable industrial processes, and new models to reduce energy consumption.

The local cosmetic industry will also be affected by this revolution. New technologies for developing quality manufacturing and the attention to traditional treatments, ingredients, and cultures are changing the actual perspectives, with local brands becoming increasingly popular. "An articulated scenario, which is interesting for international operators, - confirms Gianpiero Calzolari, President of BolognaFiere. - Cosmoprof CBE ASEAN will allow stakeholders to discover and evaluate the economic potential of this market. Thanks to the synergies with our partners, we will offer companies and buyers a quality business experience, in line with the prestige of the Cosmoprof brand in the world."

David Bondi, Senior Vice President of Informa Markets said, “Thanks to the region’s historic growth and untapped market potential, the future of beauty and personal care in Southeast Asia will recover from the slump, potentially stronger than before. As the debut of Cosmoprof CBE ASEAN is re-scheduled to 2021, we believe the strong JVs alliance and brands endorsement will give breath and new dynamics by bringing new business opportunities in ASEAN.”

“With China’s gradual economic recovery and consumption getting back on track, beauty industry is witnessing a fast rebound in the country. Chinese suppliers are hunting for new business partners from emerging markets which Southeast Asia is definitely not to be missed.” Said Ms Sang Ying, Deputy General Manager of Shanghai Baiwen Co Ltd.

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