Beautyworld Saudi Arabia, the Kingdom’s only dedicated exhibition for beauty products, hair, fragrances, and wellbeing, will run from 21 - 23 March, 2022 at the Riyadh International Convention and Exhibition Centre, the show’s organiser confirmed. With 50 percent of exhibition space booked, the 3rd edition of three-day event is set to boost access to key trade buyers and beauty professionals in the Kingdom’s capital and commercial hub.

Beautyworld Saudi Arabia is organised by Saudi-based Al-Harithy Company for Exhibitions (ACE) Group under licence from UAE-headquartered Messe Frankfurt Middle East, which organises Beautyworld Middle East in Dubai, the region’s largest International trade fair for beauty products, hair care, fragrances, and wellbeing.

The 2nd edition in 2019 attracted more than 5,000 Saudi trade buyers and beauty professionals, nine percent more than the launch edition in 2018, while 195 exhibitors from 22 countries showcased their latest wares, 35 percent up on the previous year. 

It is the 5th Beautyworld event globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Japan, Beautyworld Japan West, and Beautyworld Japan Fukuoka).