IMEXSU: Deburring Innovators - Exclusive Interview!
The world of deburring & finishing solution tools
Q - Can we start by asking you to tell us a bit about IMEXSU and its origins?
A – IMEXSU is a family-owned business founded by our parents, Mr. Praveen Panchal and Mrs. Hasu Panchal in 1976 with a steadfast commitment to excellence in Industrial brush manufacturing. We started with soft non-woven abrasives, expanding the business vertically. Now majority of our Product line specializes in high-quality Abrasive Filament Brushes tailored to meet the industry requirements.
Q- How many companies in IMEXSU group?
A- IMEXSU is a group of three companies
- IMEXSU India Pvt. Ltd., Mumbai, India: The headquarters spearheading innovation and production of abrasive filament brushes and plain nylon brushes.
- IMEXSU Abrasive Pvt. Ltd., Vadodara, India: A dedicated facility for manufacturing Metal Wire Brushes and Non- woven Brushes.
- IMEXSU Europe GmbH, Switzerland – Sales office for Europe region.
Q – Please tell us about your product portfolio.
A - IMEXSU specializes in the manufacturing of high-quality industrial brushes.
Key Product Categories:
- Abrasive Filament Brushes: These are the company's flagship product, designed for Deburring and surface finishing applications.
- Wire Brushes: Offering a wide range of wire brushes for different purposes, including cleaning, stripping, and polishing.
- Non-woven Brushes: Providing solutions for delicate cleaning and buffing and polishing tasks.
- Plain Nylon Brushes: Cleaning operations, Chemical application process
- Combination Brushes: – Abrasive + wire, non-woven and coated Abrasive and others.
Q – Do your brushes require special set-up?
A- Our Brushes are easy to implement in your existing production set-up like machining centres, conventional machines – like lathes, milling machines, pedestal grinders and drilling machines. IMEXSU has designed a tool kit ideal for every workshop, mountable on hand drill and robotic arm deburring.
Q – Can you highlight the application of these brushes in different industries?
A - IMEXSU's comprehensive range of industrial brushes cater to a wide array of sectors. Our solutions have proven invaluable across:
- Automotive: Powertrain: deburring, surface enhancement, edge radiusing, cross hole deburring, surface enhancement and RA value improvement… on majority of auto components.
- Aerospace: milling mark removal, precision cleaning, deburring, and finishing of intricate parts. improving surface finish.
- Energy: turbine blades laminar flow improvement, removal of milling marks, edge radiusing, surface preparation for coatings.
- Defence and ordnance: component finishing, deburring of face and grooves, id deburring, cleaning, and maintenance.
- Cutting tools and inserts: edge honing for improved wear resistance, finishing, flute polishing.
- Oil and gas: pipes edge coating removal, edge rounding, deburring on sharp edges and profile.
- Medical: threads deburring, id cleaning and deburring, edge radiusing, slots deburring, face deburring and surface improvement.
- Shipbuilding / marine: hull cleaning, surface preparation for coatings, rust removal, paint preparation.
- Die and mould: flash removal, surface improvement, milling mark removal.
- Infrastructure and general engineering: deburring, heavy welding joints smoothening
- Railways: railway track–rust removal and surface improvement, edge smoothening, traction motor commutator cleaning brush.
- Textile: shaft and spline – deburring and groove cleaning
- Fine blanking: surface finishing, edge radiusing, sharp edge removal.
- Robotics: customised solutions for deburring, polishing and surface preparation.
Q - Tell us about the customers you are serving at a global level
A - IMEXSU: A Trusted Partner to OEMs and Tooling Industry
IMEXSU has established itself as a reliable supplier to the demanding OEM and tooling industry. Our ability to deliver precision-engineered brush solutions has earned us the trust of leading companies such as:
Maruti Suzuki Tata Group
Mahindra and Mahindra Group Mahale
Mapal MAG
Seco Cummins Group
Bosch Delphi
Jindal Group Arcelor Mittal – Nippon Steel
Volvo Siemens
Kennametal Sandvik
Q - Can you please explain the IMEXSU current business model?
IMEXSU's Versatile Business Model – We employ a multifaceted business model to cater to diverse customer needs:
Direct Sales
- Building Strong Customer Relationships: Direct sales enable IMEXSU to establish close ties with customers, understand their specific requirements, and provide tailored solutions.
- Enhanced Brand Control: Direct interaction allows for effective brand positioning and messaging.
Channel Partnerships
- Expanded Market Reach: Collaborating with channel partners helps IMEXSU access new markets and customer segments.
- Leveraging Partner Expertise: Partnering with industry-specific distributors can provide valuable insights and market intelligence. We support them Technically – by recommending Right product and witnessing Trials with their Team by being proactive Together as a Team at customer end.
Private Labelling
- Customization and Flexibility: Private labelling offers customers the opportunity to create their own branded products, tailored to their specific needs.
By combining these approaches, IMEXSU effectively reaches a wider customer base, strengthens its market position, and maximizes business growth.
Q - What differentiates IMEXSU from others?
IMEXSU: Beyond Brushes - Solution Providers!!!
IMEXSU positions itself as more than just a brush manufacturer. The company emphasizes its role as a solution provider focused on understanding and addressing customer challenges.
IMEXSU offers tailored solutions, innovative products, and expert advice to its customers, positioning itself as a trusted partner for deburring solutions.
Key Differentiators:
- Innovation: A dedicated R&D team develops cutting-edge brush technology and custom filaments to address industry challenges.
- Customization: Tailored brush solutions to meet specific customer requirements, even in small quantities (no minimum order). IMEXSU offers flexibility with no minimum order quantities, allowing businesses of all sizes to access their products. This empowers customers to experiment and find the right brush solution without large upfront commitments.
- Pioneering Innovation in Filament Technology - IMEXSU's expertise extends beyond brush manufacturing into the realm of filament development. We have created custom filaments - 20 proprietary filaments to tackle industry-specific problems and improve processes. Each meticulously engineered to excel in specific industries and applications. Our proprietary filaments give us a competitive edge and safeguard our innovative solutions.
- Technical Expertise: With years of experience and a deep understanding of brush applications, we offer unmatched technical support. Our team collaborates closely with clients to optimize brush performance and achieve desired outcomes.
- Customer centric: We prioritize building long-term partnerships with our clients. Our dedication to understanding their needs and exceeding expectations is the cornerstone of our business.
- Rigorous Quality Testing and Checking
Q - What does the future hold for IMEXSU?
A - IMEXSU is committed to sustained growth and innovation. Our future plan encompass:
- Geographical Expansion: Expanding our market presence to new regions, both domestically and internationally, to reach a broader customer base.
- Product Diversification: Expanding our product portfolio vertically to include more complementary products and strategic Tie-ups.
- Technological Advancements: Investing in research and development to stay at the forefront of brush technology and introduce innovative products.
- Sustainability: Adopting eco-friendly practices and developing sustainable brush solutions to meet growing environmental concerns.
- Digital Transformation: Leveraging digital technologies to enhance operational efficiency, customer experience, and market reach.
By focusing on these key areas, IMEXSU aims to strengthen its market position, drive growth, and deliver exceptional value to its customers.
Exceed expectations through innovation with IMEXSU: Click the links below to contact IMEXSU Group, India and IMEXSU Europe to discover more!
Brush Expert extends its thanks to Mr Pranchal for facilitating this interview.
