CosmeticBusiness 2025: Starting Signal for the Anniversary Edition
Premiere for Sustainability Tour and Community Award
The international supplier event for the cosmetics industry is in the starting blocks for its anniversary edition: from 4 to 5 June, the industry will meet for the 20th edition of CosmeticBusiness in Munich. In three exhibition halls, 429 exhibitors and represented companies from 29 countries will present innovations and trends along the value chain. The programme features top-class keynotes, panel talks and start-up keynote speeches. New formats such as the Sustainability Tour and the Community Award provide additional highlights.High proportion of foreign exhibitors and numerous new exhibitors
At the exhibition, 429 exhibitors and represented companies from 29 countries will provide an up-to-date overview of the market. Compared to the previous year, this represents an increase of five per cent. The 20th edition underlines above all its international relevance with a foreign share of 41 per cent. Companies from the Netherlands, Poland, Italy, France and China are particularly well represented.
A total of 90 new exhibitors are celebrating their premiere in Munich this year, including a joint stand with six Romanian cosmetics manufacturers. Other new exhibitors include Marchesini (Italy) from the machinery and filling sector, NELE Kosmetik (Germany) from the decorative cosmetics segment, NEXUS (Belgium) as a contract manufacturer and BIO ON (Italy) as a raw materials supplier.
In the START-UP Area in the INNOVATION CORNER, ten innovative companies will also be presenting their pioneering ideas for the cosmetic products of tomorrow, including Meadow (Sweden) with a recyclable packaging technology, matrihealth (Germany) with a revolutionary method for obtaining highly pure, water-soluble elastin on a large scale and RAIKU (Estonia) with fully compostable and aesthetically pleasing wood-based packaging material.
Trade fair highlights and new formats
The SPOTLIGHT novelty show will once again put product innovations in the spotlight this year. For the first time, the most innovative SPOTLIGHT product will be honoured with the CosmeticBusiness Community Award. The award ceremony will take place on 5 June at 3 p.m. in the INNOVATION CORNER.
Another new feature is the Sustainability Tour, which provides an overview of exhibitors' particularly sustainable product solutions. The participating companies are selected by an expert jury based on various criteria such as degree of innovation, material savings or resource utilisation. The guided tour takes place daily from 10 am.
Top speakers will shed light on current industry topics, best practices and trends on stage in the INNOVATION CORNER:
- Caroline Kroll (founder of Nø Cosmetics): "How cosmetics brands create real impact - and why it's time for a rethink"
- Felix Behm (GenZ expert): "Winning the next generation of customers: What Gen Z & Alpha really want"
- Forewood Expert-Talk with Philipp Keil (forewood GmbH), Teja Staats (nkm Naturkosmetik München) and Judith Fiedler (oneRD GmbH): "PPWR & Co.: How the cosmetics industry contributes to the European Green Deal - Perspectives"
- Veronika Glaubermann (Beiersdorf) with insights from the initiative "The Value of Beauty - insights from and for the cosmetics industry"
The full programme can be found on the CosmeticBusiness website.
