HOST Istanbul, the first home and kitchenware fair of the season in the region, will offer buyers from Türkiye and abroad the opportunity to procure the latest collections of Turkish manufacturers with great deals. HOST Istanbul, organized by Tarsus Türkiye in cooperation with Turkish Housewares Association (ZUCDER), will open its doors for the 17th time at Tüyap Fair and Exhibition Center in Beylikdüzü on February 15-18, 2024, and with a long list of exhibitors consisting of 300 brands. The fair will serve as a platform where actors of the Turkish Home and Kitchenware Sector, which is among the world's top 10 exporters, with approximately 15,000 buyers from Türkiye and abroad, come together, and will showcase many innovations from tableware and kitchenware to cooking equipment, from plastic housewares to decorative designs, from electrical appliances to HORECA products.

Türkiye’s Home and Kitchenware Sector, which continuously generates foreign trade surplus and contributes billions of dollars in export revenues to the national economy, has focused on the HOST Istanbul to be held in February. HOST Istanbul, which directly contributes 10-15% to the sector's overseas sales every year, continues to strengthen the existing export markets of its exhibitors as well as opening new sales channels for them in various regions of the world. The fair, which Turkish manufacturers in particular consider as an important step towards achieving their 2024 sales targets, is expected again to generate millions of dollars of trade this year.

The security concerns over the transportation through the Red Sea have once again underlined Türkiye’s importance in the global supply chain

The global supply chain, which was reorganized after the pandemic, has started to look for different routes after maritime transportation routes had to be changed as a result of increasing security concerns in the Red Sea. These developments, once again highlighting Türkiye’s production and logistics advantages on a global scale, also bring opportunities to access alternative markets for Turkish manufacturers, one of the most important suppliers of the global home and kitchenware sector. Manufacturers to participate the HOST Istanbul in February will once again be able to seize unique trade opportunities.