International Zuchex is preparing to open its doors for the 33rd time under the motto, "Be the First to See". For its 2023 meeting in September, the fair is repeating its foreign direct buyer program, successfully implemented for the last four fairs. Zekeriya Aytemur, General Manager of Tarsus Fuarcılık stated that they will directly contribute to the $7 billion export target of the Turkish House and Kitchenware industry thanks to this implementation. Mr. Aytemur indicated, “We are working on both the current and target markets of the industry, which covers more than 200 countries. In this way, we will bring together thousands of buyers, including large-budget global retail chains, with our house and kitchenware manufacturers at Zuchex, and we will directly contribute billions of dollars to the exports of the industry."

Zuchex hosted 42,223 buyers and 1,149 brands from 151 countries in the last edition and created a business volume exceeding $1 billion dollars. The fair aims to repeat its success in the 33rd edition in September. More than 1,200 local and international brands will showcase their innovations at Zuchex 2023, which will be held in September by Tarsus Fuarcılık with the support of the Turkish Ministry of Commerce, IMMIB (Istanbul Minerals and Metals Exporters' Association), ZÜCDER (Glasswaremen's Association) and KOSGEB (Small and Medium Enterprises Development Organization). This year, the fair is expected to be visited by approximately 45 thousand professionals, 10 thousand of whom being from abroad.

Chinese and Egyptian pavilions are also opening at Zuchex 2023, which also includes international brands in addition to leading home and kitchen manufacturers and exporters in the Turkish industry. At Zuchex, the pavilions of China, the world trade giant, and Egypt, an important industry player in the Arab geography and African market, will create unique trade opportunities for those who will visit the four-day event.

Zuchex 2023 is expected to be visited by approximately 45,000 professionals, which include professional purchasing committees, chain stores, e-commerce companies, independent retailers, wholesale and retail associations, dealers and distributors, HORECA, catering and organization companies, corporate gift companies, designers and international trade companies. Aytemur emphasized that there is great interest from all over the world as well as Turkey in Zuchex, which is one of the leading events in the fair calendar of the world of house and kitchenware: “Based on the feedback from the overseas buyer program and our online visitor registration, a new record of visitors will not be a surprise at the fair in September.”

International Zuchex 2023, Europe's second-largest international trade fair in its field, is held on a total area of 100 thousand square meters in Tüyap Beylikdüzü. The newest collections of the season, most of which are locally produced, will be showcased under the categories of “Tableware and Kitchenware, Cooking Equipment, Plastic Houseware/Garden Accessories, Household Appliances, Decorative Household and Kitchenware and Electrical Appliances”.