As the new style exhibition, COSME Week [TOKYO] 2021 consisting of four beauty specialised shows, 11th COSME Tech - Int’l Cosmetics Development Expo, 9th COSME TOKYO - Int’l Cosmetics Trade Fair, 4th INNER BEAUTY TOKYO - Beauty & Health Foods Expo and newly launching ETHTEC JAPAN – Int’l Aesthetic Medicine & Beauty Expo, was successfully held from January 13 to 15, 2021 at Tokyo Big Sight, Japan and virtual platform. As a hybrid exhibition, the show enables the world’s professionals to attend the show from home and network with the latest beauty industry. The three-days show gathered 10,648 visitors.

Under the strict measures against COVID-19 carefully conducted by Show Management, requiring all exhibitors & visitors to wear a mask, taking body temperature with thermography devices at all the exhibition entrances, offering hand sanitiser at all the exhibition entrances, etc., the show gave great opportunities to have fruitful and passionate business meetings both to exhibitors and visitors, and further accelerated industry growth.

Exhibition Title: COSME Week [TOKYO] 2021

Dates: January 13 (Wed) - 15 (Fri), 2021

Venue: Tokyo Big Sight, Japan + Virtual

Organised by: Reed Exhibitions Japan, Ltd.

Consisting Shows: 11th COSME Tech - Int'l Cosmetics Development Expo / 9th COSME TOKYO - Int'l Cosmetics Trade Fair / 4th INNER BEAUTY TOKYO - Beauty & Health Foods Expo / 1st ETHTEC JAPAN - Int'l Aesthetic Medicine & Beauty Expo NEW

Exhibits: Everything about beauty: Cosmetics brands (skin care, hair & body care, makeup products, natural/organic products, etc.), Beauty food (supplement, diet food, beauty drinks, super food, etc.), Beauty equipment (for facial/ body care/ slimming machine, salon supplies, etc.) & Development solutions (OEM/contract manufacturing, packaging, ingredients, lab devices, etc.)

Even under the situation where international companies do not be allowed to enter Japan due to the travel restrictions, the international exhibitors’ booths could be seen at the on-site venue as usual. How does it happen is because, amid ongoing COVID-19, Show Management offered a "Remote Exhibiting Plan” for international companies. With this plan, international exhibitors have their own booths with interpreters at on-site and virtual platforms to approach and have business meetings both with on-site/online visitors. They were also able to have in-depth discussions with visitors using video calls/chat (online messages) through laptops that were stationed at on-site booths. 

Since the international products & services are top-rated in Japanese market, and it has been a while to see the world’s new products directly, many of Japanese visitors seemed excited to touch themselves and eager to talk to exhibitors.

Exhibit Category: Beauty equipment, face masks

"This is our first time to exhibit at COSME Week remotely. We had around 30 in-depth meetings during the show period, and got more than 5 sample orders."

Exhibit Category: Organic skin care

"We exhibited at Osaka edition on the last September and repeated exhibiting at Tokyo edition. More than 200 professionals visited both on-site & virtual booths, and had great meetings with ex.) one of the biggest department store."

Exhibit Category: Packaging/containers

"Because remote exhibiting plan enables us to have both on-site & online booths, I think exhibiting at COSME Week is the best option to have business talks with Japanese cosmetics professionals. Around 80 professionals visited our on-site booths to see and touch our exhibits directory."

Along with on-site business meetings with domestic visitors, domestic and international visitors conducted many active meetings at the virtual platform. By using video calls/chat (online messages), professionals can talk to exhibitors from France, Italy, UAE, China, etc., all around the world. At this edition, Show Management offer a free “Remote Business Matching Service” to maximize online visit of international visitors. Show Management at the on-site, connected international participants through video call so that they could see and talk to actual exhibitors through video screen, and feel the excitement of the on-site show from their home/office.

Due to a strong request from esthetic industry, ETHTEC JAPAN - Int’l Aesthetic Medicine & Beauty Expo was finally joining COSME Week as Japan's leading BtoB show gathering all kinds of beauty equipment & salon services. Welcoming “ETHTEC JAPAN” to other three beauty specialised shows, it can be said COSME Week fascinates much wider beauty professionals, and firmly establishes its position in the Japanese beauty industry. The exhibits cover the entire esthetic industry from professional-use machine to salon supplies. The booths in ETHTEC JAPAN, many exhibitors showcased the actual machines and gave demos to salon visitors who were looking for new products/services, and they were eagerly hearing the explanations of exhibits.

A feature word at this edition, is of course “Sustainability”. As comprehensive beauty exhibition, COSME Week [TOKYO] gathers all for beauty from development solutions like packaging, ingredients, OEM to finished products like cosmetics brands, supplements, beauty equipment, and at each category, sustainable exhibits gathered significant attentions from most of visitors. Like "Eco airless bottle with lower ecological impact by reducing 70% plastic", "100% natural COSMOS certified ingredient", “Make up products using only natural origin pigment”, “Ethical makeup brush without metal ferrule”, etc., the floor was filled with many sustainable products to meet the recent high demands.

Under the situation with COVID-19, COSME Week [TOKYO] was concluded in huge success, and the next edition will be held on September 2021 at Osaka. By gathering more and more visitors, it must offer you a great opportunity to expand your business in Japan!

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