Italian design and tailor-made solutions are part of the company’s DNA since 1968. Every year FASS R&D, in accordance with its board’s strategy, develops innovative products and patented solutions trying to transform traditional cleaning items into furnishing accessories for consumer’s homes worldwide. The projects in exclusive collaboration with Italian designers specializing in household items allowed FASS to renew all its own range across these years, creating a modern family look completely different in respect to all the existing lines.

Despite the dramatic historical moment, FASS management decided to invest in several new projects also for 2021. Now it’s the “Soft Touch” moment, the completely new brushware line with a non-slip grip inspired by the most futuristic toothbrush designs: toothbrush technology for injection moulding is the most advanced one for the brush world, and it is the first time a brush block is injected with this technology for cleaning products. A special mould “Made in Italy” is the secret of the non-slip grip: PP co-injected with rubber is one of the “Made in FASS” specialties; the ergonomic shape of the TPR grip allows the user to better handle these brushes and to better clean without too much effort.

Talking about brushes, here a short description of what FASS included in this innovative but at the same time traditional line. We start from Dish Brush with Fiber and Dish Brush with Sponge, both perfect for the kitchen based on each customer’s preferences. Passing through Iron Brush and Toilet Brush Set, finishing with a completely new Dustpan & Brush Set. The idea is a set offer with the same family look, colours and with different functions accordingly to each part of your homes.                                                         

Faithfully to FASS DNA, these products can also be completely customized with colours, logo (there is a fast interchangeable insert on each cavity) and different type of fibers. Each customer is free to imagine infinite combinations, and to better simulate all the ideas FASS developed a special software to create 3D rendering for all these items. Without talking about labels, packaging and the possibility to use recycled materials, following the sustainable “Natural Green” concept created from FASS. You can have customized product, recycled materials, sustainable packaging and innovative design with the best compromise possible between price and quality.

For more information about FASS and the Soft Touch range, please click the link below: