Following its resounding success at the CES 2023 in Las Vegas, Y-Brush brings its revolutionary technology to Chicago at the Inspired Home Show, March 4th - 7th, presenting its third generation of electric toothbrushes - the NylonStart, the NylonStart for Kids and the NylonBlack.

The Inspired Home Show is America’s largest trade fair of home decor and wellness products, bringing together 52,000 participants from over 130 countries. This year, Y-Brush, the manufacturer of innovative electric toothbrushes, brings the best of European R&D to the fair, allowing users to brush their teeth efficiently in only 10 seconds.

With a handle transmitting sonic vibrations to an innovative, Y-shaped brush head, Y-Brush brings a 360° approach to brushing one’s teeth that had never been seen until now. Composed of 35,000 nylon bristles, the head’s unique shape reaches all sides of all teeth, making it possible to brush them simultaneously and effectively in just 10 seconds. The use of sonic vibrations removes up to 21% more dental plaque than a regular manual toothbrush, further helping avoid tooth decay.

The unique shape allows the bristles to be positioned at a 45° angle to the teeth, in line with dentists’ recommendations for optimal plaque removal. The soft bristles allow for effective brushing without damaging the gums. For its ease of use, Y-Brush is the best solution for people with disabilities, who may find themselves incapable of brushing properly with ‘traditional’ brushes in the first place.

The intensity of brushing can be varied to last 5, 10 or 15 seconds with users being allowed to choose the brushing cycle that is best adapted to their needs. An unlimited vibration mode is also provided.

Having helped over 100,000 customers across Europe improve their oral health since its launch in 2020, Y-Brush brings its third-generation of products to customers in the United States. The entry-level NylonStart (US $89.99) features an unlimited vibration mode. The NylonStart for Kids (US $89.99) is suitable for kids aged 4-12 and comes with a fun whale-shaped toothpaste applicator. The flagship NylonBlack  (US $149.99) includes a premium handle with 4 different intensities (5, 10, 15 seconds and unlimited vibration) and features a toothpaste applicator that fits all tubes.

All the aforementioned products will be available for demonstration at the Y-Brush stand at the Inspired Home Show, and are already available for purchase in the United States via the Y-Brush store on Amazon.

Benjamin Cohen, CEO of Y-Brush, states, “The toothbrush is a product that has seen next to little evolution over the last 250 years. New technologies have completely transformed and improved our everyday lives, and there is no reason to spend two entire minutes brushing in the 21st century.. We feel extremely honored to be representing the best of international technology at the Inspired Home Show, and look forward to visitors trying it.”

Y-Brush President Benjamin Cohen will be present at stand L11926, in the Wired + Well space.

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