Together with our partner companies Schmincke & Co., Feinste Künstlerfarben of Erkrath and Hahnemühle Fine Arts, Künstlerpapiere of Dassel, the world-renowned German artist brush manufacturer da Vinci Künstlerpinselfabrik organized DIGITAL CREATIVE DAYS 2021 which took place online from January 31 to February 2, 2021. Since CREATIVEWORLD 2021 had to be cancelled this year due to the Corona pandemic, our three companies had agreed to jointly offer their customers a digital alternative.

During our DIGITAL CREATIVE DAYS 2021, this year's new products, further developments in the three companies, as well as activities and promotions planned for the upcoming months were presented and explained. Each of the three companies had prepared a multilingual colourful programme and invited the participants to attend live events, presentations and artist talks. This kind of digital event was in a way completely new ground for all the three companies.

However, organising these digital days and giving them new life was a pleasant challenge that we gladly accepted. Thanks to the commitment and creativity of the staff members in all the companies, it was possible to realise this project at relatively short time and offer a varied programme to interested distributors and customers from all over the world.

Already during the event, there was the opportunity for interaction, as a “question and answer” function was available after each presentation, where questions from the audience could be answered immediately.

The company "da Vinci" was very satisfied with the response to this project and is delighted with the positive reactions, which have already been observed internationally in the first days upon completion of the event.

A special highlight after the conclusion of DIGITAL CREATIVE DAYS 2021 is that the videoclips are now also available for viewing at any time on the "da Vinci" You-Tube channel, where they are enjoying great popularity.

Especially in this pandemic time, the digital approach is an important option, as our sales staff currently cannot visit the customers and, thus, we still have the opportunity to get into personal contact with the specialised trade. The positive experiences and learning curve from these DIGITAL CREATIVE DAYS 2021 will also be very helpful in future to communicate even better digitally with retailers and potential customers.

Of course, the Nuremberg-based manufacturer of quality brushes is looking forward to welcoming all its customers personally in Frankfurt next year, in order to further develop the cooperation through direct feedback.

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