Unveiling Interclean’s Exciting New Brand Identity and a Bold New Vision for The Future of Clean

Interclean Amsterdam 2024 was not only the opportunity for the entire cleaning community to gather at the world’s largest and most renowned cleaning and hygiene trade show – it was also the perfect occasion for the grand reveal of Interclean’s exhilarating new brand identity!

This dynamic new chapter marks an exciting milestone in the continuing Interclean journey. As a trailblazing beacon in the cleaning industry, Interclean represents innovation, connection and a deep dedication to the sector’s growth. The new brand identity encompasses an eye-catching new look and feel, featuring a refreshed colour scheme and modern logo. The rebranding honours Interclean’s reputation as a trusted knowledge partner with an almost 70-year-old heritage, while also celebrating the brand’s renewed energy and enthusiasm.

“This new look and feel is just the start! Since our inception in 1967 we’ve always been passionate about forward thinking and building strategic partnerships. Interclean is no longer 'just' a trade show, but an internationally respected hub and global platform for businesses, industry experts and thought leaders to engage in an immersive experience as they discover the future of professional cleaning and hygiene. We wanted our brand to reflect this growth and our commitment to enabling the cleaning and hygiene industry to thrive. As we go forwards our brand strategy becomes the compass guiding our every move, ensuring that we not only maintain our leadership but also evolve with the times and the needs of our stakeholders,” says Robert Stelling (Director Interclean Global).

An example of how Interclean unites the entire cleaning industry is in the success of the recent Global Association Meeting, a gathering of more than 50 international cleaning and hygiene associations from across the world, held recently during Interclean Amsterdam 2024. This event highlighted Interclean’s commitment to empowering collaboration and exchanging best practices, elevating the cleaning fraternity to new levels of excellence.

The new brand style represents Interclean’s core values: independence, authority and community, with the colours contributing a feeling of warmth and being together. The revamped logo, which is a blend of a circle and an octagon, symbolises their strength and reach, while not forgetting Interclean’s extraordinary legacy of credibility and expertise. As facilitators, the goal has always been to create an inspirational environment (both online and in person) where industry professionals feel encouraged to innovate, share, and network.

As a knowledge partner, Interclean delivers independent industry news featuring the latest trends and insights through podcasts, white papers, webinars and articles year-round. The new look and feel is echoed in the way they communicate through their genuine, human-centred campaigns and community building. In the coming year gradually all Interclean activities will be rebranded, including their online programmes such as the Spotless Podcast and Ask the Expert series.

Experience all the excitement of the brand refresh in action at Interclean Shanghai 2024 from 11 - 13 December at the Shanghai New International Expo Centre. It’s predicted that China will become one of the leading markets for cleaning products, equipment, resources, and services in the coming years. At Interclean Shanghai you can learn from top industry experts on how to manage and grow business in China. Download Interclean’s exclusive Rise with the Dragon: Top Tips for Entering the Chinese Cleaning and Hygiene Market in 2024.

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