Inspired by Christmasworld Trends 23+: The "Calming Nature_Careful + Pleasant" Trend Sets Natural Accents in Shop Windows and Shops in Late Summer and Autumn
When the last beautiful sunny days of the year are approaching, it is a good opportunity to attract customers to the shops with new window decorations and product ranges. Retailers can already start preparing for the coming season and be inspired by Christmasworld Trends 23+. The natural and sensual style "calming nature_careful + pleasant" is ideal. Why? Trend bureau Bora.Herke.Palmisano explains and gives tips for a trend-oriented implementation.
The "calming nature_careful + pleasant" style world stands for natural, mindful and sensual decorations. It is therefore ideal for gently winding down the summer and ushering in autumn. "For the beginning autumn season or late summer, it is ideal to combine soft colours, natural materials and structures. However, we are not talking about the conventional reddish autumn colours here, but rather the refreshing effect of cooler pastel shades that find a new meaning," says Claudia Herke from the trend bureau Bora.Herke.Palmisano.
In the practical implementation of the cooler colour palette, the focus is on geological designs such as rocks, minerals and rough stones. At this year's Christmasworld Trends, images of rough stones were selected that perfectly matched the theme in terms of colour and these were presented as a display. "For the decoration, we specifically chose objects that reflect the cool blue tones of the stones. Ceramics, glass, napkins, candles and decorative all-season baubles can be combined perfectly with the geological rock displays. Whether in the form of two-dimensional displays or by using collected stones and boulders - they are ideal for decoration," advises the trend expert.
But also warmer nuances can be found in the colour spectrum of this style world: "If you are looking for inspiration for the warm hue of the colour range, materials such as cardboard, rattan, wicker and wood are ideal. These are also perfect for matching decorations in late summer or at the beginning of autumn," says Herke. "Especially mossy branches serve as true colour inspiration and can be directly reflected in the selected products. This charming combination and composition creates an appealing atmosphere.“
The full interview with trend expert Claudia Herke is available on Conzoom Solutions.
Christmasworld will continue to be held simultaneously with Ambiente and Creativeworld at the Frankfurt exhibition centre:
Christmasworld/Ambiente: 26 to 30 January 2024
Creativeworld: 27 to 30 January 2024
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