Fusionbrands Shape Changing BendItBrush™ Wins a Global Innovation Award!
Fusionbrands is honored to announce their new BendItBrush, a shape changing cleaning tool won the 2019 Global Innovation Award (GIA) in the cleaning category for product design excellence. BendItBrush is a new hybrid cleaning tool that is truly an original departure from the traditional sponge and long handled brush. BendItBrush is both a sponge and a brush all-in-one that you can bend like a sponge or straighten like a rigid handled brush. It has soft silicone scrubbers that suds-up like a sponge and an embedded Flex-force™ band providing rigidity like a brush.
Use it bent or use it straight. Bend it to clean two surfaces at once, making removing stubborn lipstick stains and greasy lip balm off the rim of a glass a breeze. Use it straight to reach down inside of a glass to clean away any remnants at the bottom. The flexibility of the BendItBrush allows you to clean wine glasses, cups and bottles literally from top to bottom, inside and outside with one tool. The stretchable finger pockets provide a good grip to bend the brush and get all edges squeaky-clean.“For over 12 years Fusionbrands has been developing cooking tools like our award winning floating PoachPod® and it wasn’t until recently that we entered into the cleaning arena, and as you can image, we are thrilled we did, having won such a prestigious award,” say Kraigh Stewart, Fusionbrands Design Director and Co-founder.
BendItBrush is non-porous, bacteria and odor resistant, dishwasher safe, and best of all…long lasting for those never-ending dirty glasses and dishes. BendItBrush coming soon to a sink near you!
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