On 7 December 2021, ZAHORANSKY AG announced that it will no longer participate as an exhibitor at Interbrush, the international trade fair which takes place at Messe Freiburg every four years. In response to this decision, Daniel Strowitzki, CEO of Freiburg Wirtschaft Touristik und Messe GmbH & Co. (FWTM) says:

“We deeply regret the decision of our longstanding exhibitor and business partner. However, as a company that knows what it means to weigh financial aspects and take strategic decisions, we respect it. We would like to take this opportunity to extend our heartfelt thanks for 43 years of excellent collaboration and a relationship built on trust.

ZAHORANSKY AG was among the first exhibitors at Interbrossa/Interbrush and will leave a gaping hole. It is now up to us to fill that gap. To run exhibitions which are successful in the long run, trade fair organisers depend on feedback given by exhibitors. This is why ZAHORANSKY AG’s decision has prompted us to initiate an in-depth dialog with associations and exhibitors to determine the future content strategy of Interbrush. While doing this, we will continue our extensive preparations for the next Interbrush and are confident that in 2024 we will be able to offer a first-rate event to all participants.