The world’s largest private label exhibition took place on 21 and 22 May at the RAI Exhibition Centre in Amsterdam. This year’s “World of Private Label” International Trade Show was bigger than ever, with more than 16,000 buyers and visitors from 120 countries attending the two-day event.

On Monday 20 May, a pre-show seminar programme opened with the announcement of the winners of PLMA’s 2019 International “Salute to Excellence” Awards, which recognise innovation in private label. More than 500 food and non-food products from 88 retailers in 23 countries were considered for Awards. In addition, nearly 350 wines were judged for best quality and best value.

Also at the seminar, Lidia Palubina of Kantar Consulting gave a presentation on the global impact Alibaba’s retail concept may have, while Ben Miller of IGD focused on the future of traditional retailers.

On the Trade Show floor there were 2700 exhibiting companies from over 70 countries including 60 national and regional pavilions. The exhibition area covered nearly 42,000m2 and 15 exhibit halls in RAI Centre.

Products on display on the show floor included fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares and DIY.

A special attraction was PLMA’s Idea Supermarket, where attendees could see displays of the private label products selected as winners of the “Salute to Excellence” Awards. The Idea Supermarket also displayed private label products that exemplified important consumer trends from retailers in Europe, United Sates, Latin America, Africa and Asia.

More products were to be seen at The New Product Expo, displaying more than 600 new private label products and packaging selected for their innovation and originality.

The theme for this year’s “World of Private Label” International Trade Show was “Listen to the Buzz”. It highlighted the thousands of conversations that took place on the trade show floor between retailers and exhibitors at the world’s largest private label exhibition.

For more information about PLMA’s 2019 “World of Private Label” International Trade Show”, please click the link below: