More than 14,000 buyers and visitors from more than 110 countries are expected to attend PLMA’s 2018 “World of Private Label” International Trade Show. The event, which is the world’s largest private label exhibition, will be held 29-30 May at the RAI Exhibition Centre here.

This year’s "World of Private Label" will be bigger than ever, reflecting the growth of retailer brands across Europe and beyond. There will be more than 2,500 exhibiting companies on the show floor, from more than 70 countries. The total net exhibition surface at the RAI will be 41,500 sqm, a 4% increase over last year. More than 60 national and regional pavilions will be presenting their products, with new pavilions from Thailand, Brazil, Peru, Slovakia and Belarus.

A highlight of this year’s event is the keynote seminar presentation by Justin King, who served as CEO of Sainsbury’s for ten years and held senior management positions at Marks & Spencer and ASDA. In another seminar presentation, Tom Pennincks, Client Business Partner at The Nielsen Company will examine the latest market share data for private label in Europe. Admission to the seminars is complimentary to all registered visitors and exhibitors. The seminars will be presented in the Forum room at the RAI Exhibition Centre on Monday, 28 May from 14.00 – 16.00.

The exhibition area covers 14 exhibit halls in the RAI, divided over three main complexes. RAI’s Europa Complex is devoted to food products, the Holland Complex has exhibitors displaying non-food products, while Park Complex presents both food and non-food products. Products on display on the show floor include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares & DIY.

A special attraction is PLMA’s Idea Supermarket, where visitors can see displays of the products that won PLMA’s 2018 International Salute to Excellence Awards for innovation and quality in private label. Trade show visitors can see private label ranges from more than 60 retailers around the world displayed on gondolas at the Idea Supermarket.

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