As private labels continue to gain market share across Europe and beyond, this year’s PLMA Annual Private Label Summit will focus on one crucial question: What does today’s consumer want and how can private brands deliver? Organized by the Private Label Manufacturers Association (PLMA), the Summit will take place in Copenhagen, Denmark, and bring together retailers, manufacturers, and decision-makers from across the industry to explore how private labels can evolve from price-driven alternatives to loyalty-led brands that create deeper, lasting customer relationships.

“With stronger relationships, private labels shift from transactional to trusted brands,” said Peggy Davies, President of PLMA.

Summit Highlights:

The day concludes with a discussion on key takeaways and how to apply them in your organization, led by industry experts such as Coop Denmark and manufacturer Nopa Nordic.

The Summit begins with a market presentation by Euromonitor, highlighting trends and opportunities in the Scandinavian retail landscape, followed by in-store visits to leading Danish supermarkets and discounters offering participants an up-close, first-hand look at private labels in action.

The PLMA Annual Private Label Summit is open to PLMA members, retailers, manufacturers, and members of the trade press. The conference fee includes access to all sessions, lunches, a networking drink, and the store tour. For registration and full programme details, contact PLMA via the link below: