111 years of Ebnat - United, We've Made History and Our Way into the Future
On 27 June 2025, Ebnat AG celebrated its 111th anniversary - a milestone that was celebrated in style with a festive event on the company premises in Ebnat-Kappel. Under the motto "111 years full of ideas, innovations and unforgettable moments", numerous guests gathered in the decorated marquee around CEO Michele Vela: employees with partners, long-standing customers, suppliers, representatives from politics, business and local industry - they all honoured the company's impressive success story together.
A successful start with insights and enjoyment
The event began with tours of the facilities, during which the guests were able to take an exclusive look behind the scenes of the modern production site. Afterwards, they enjoyed exquisite aperitifs and snacks under a bright blue sky. A special atmosphere was created by the three men of “Appenzeller Echo”, who initially played unplugged, as well as a wood artist who used a chainsaw to shape an oversized toothbrush from a raw tree trunk - a powerful symbol of the craftsmanship and product world of Ebnat AG.
History and sustainability made tangible
The roots of Ebnat AG go back to 1914, when entrepreneurs from Ebnat founded the "Toggenburgische Holzwaren- und Reformbürstenfabrik AG". Since then, the company has stood for innovation, quality and responsible management - values that were also clearly reflected in the organisation of the evening.
The sustainable decoration concept was a real eye-catcher: 15 living trees from the tree nursery Bleiker in Lütisburg were set up in the tent - rented, not felled. After the celebration, they returned to their place of origin. The tables were decorated with fresh herbs in cardboard pots, which the guests were later allowed to take home with them.
The dinner was a big highlight. Prepared by the catering company Genial Delikat, it was highly praised by the guests. The purely vegetarian menu selection made from seasonal and local ingredients surprised even convinced meat lovers - a culinary masterpiece in the name of sustainability. The professional service also contributed significantly to the festive atmosphere - warm, efficient and always with a smile.
An evening full of emotion, humour and vision
After another magnificent performance by the Appenzeller Echo, CEO Michele Vela took to the stage, welcomed the guests and then sat down for a relaxed and entertaining interview with Philipp Langenegger. Michele Vela not only showed great appreciation for all those present on this evening - with his authentic and relaxed manner, he impressively conveyed what Ebnat AG stands for, where its roots lie and where the journey should go. He visibly impressed the audience. The guests then embarked on a journey through the history of Ebnat AG. The well-known voice artist Martin O. presented it in a humorous, creative way and earned numerous laughs and great applause.
The performances by Philipp Langenegger, Martin O. and the Appenzeller Echo - together known as “Appenzeller World Tour” and travelling on numerous stages at home and abroad - offered entertainment at the highest level. A perfect combination that brought charm, humour and musical class to the anniversary evening – perfectly attuned to the occasion.
But the evening had another highlight in store: After the main course, CEO Michele Vela received a mysterious phone call - he left the tent. The audience followed him via "live" transmission on the screen. Outside, it was not a normal delivery that awaited him, but something special: the new Ebnat AG logo. After more than 50 years, a fresh brand identity was unveiled, designed to convey the company's core values – reliability, innovation, sustainability and customer focus – even more clearly to everyone.
Accompanied by fireworks in the tent and branded confetti flying through the room, the new logo was enthusiastically embraced by the guests.
Strong partnerships made visible
As a festive finale, the toothbrush carved in the afternoon was personally presented on stage to Ebnat AG's largest customer - Curaden. Their representative, Marco Zavaloni, expressed his appreciation to CEO Michele Vela – a sign of a long-standing partnership based on mutual respect.
The company was particularly honoured by the participation of Esther Friedli and Benedict Würth, both Members of the Council of States, and the National Councillors Barbara Gysi and Mike Egger, who took the time to celebrate together with Ebnat AG.
Starting a new chapter with different colours, a new logo but the same heart
The 111th anniversary celebration was not just a look back - it was a powerful new beginning. Ebnat AG is starting a new chapter in its history with a new brand image, a shared spirit and a clear view of the future.
