Ebnat AG Celebrates 111 Years with a New Brand Identity
Ebnat AG is celebrating its 111th anniversary and is using this special occasion to present itself in a new look. With a comprehensive rebranding, the traditional company is putting its established values centre stage: Reliability, a holistic approach and sustainability in practice.
A new look with familiar roots
The new image of Ebnat AG stands for clarity, modernity and future-orientation - without losing sight of the company's long history. "We remain who we have always been: a company with a view to the future that is constantly evolving," emphasises the management. The rebranding now makes this change visible to everyone.
Vision, mission and purpose redefined
Ebnat has also sharpened its vision, mission and purpose as part of the reorganisation:
- Vision: Inspire sustainably!
- Mission: With our holistic understanding of sustainability, we develop customised solutions for every customer need. Our products convince with their quality, function, materialisation, durability and a unique user experience. We go the extra mile in customer contact - uncomplicated and solution-orientated.
- Purpose: We are passionate about developing the brushes of tomorrow.
This remains the same - this is new
The well-coordinated team, high quality standards and personalised service remain unchanged. The logo, colours, visual language and digital communication, on the other hand, are new - all designed to create a coherent, modern brand image.
What does the rebranding mean for our customers?
For business partners and customers, little will change in daily business life. The changeover is taking place cautiously and gradually - visible in emails, invoices and packaging, among other things. There will be a transitional period during which the old and new designs will co-exist at the point of sale.
This video offers a first impression of the new look: Watch now
Ebnat AG is excited to take on this new path together with its customers – with a fresh look and proven strength.
