Multiple Award Winner Gordon Brush® Looks Forward to the ABMA Convention 2020


At the 2019 ISSA Convention, that was held at the Las Vegas, Nevada convention center on November 19-21, 2019, Milwaukee Dustless Brush, the 123-year-old janitorial brand of Gordon Brush®, received ISSA's Diamond Anniversary Award. "The award was presented to Ken Rakusin by John Garfinkel, former Executive Director of ISSA. "Ken, on behalf the entire ISSA Association, we would like to thank you for your continuous support for the past sixty years", said John Garfinkel.

Producing more than 17,000 different kinds brushes for every industry imaginable, Gordon Brush® has become the leading brush manufacturer in the nation. According to CEO Ken Rakusin, if a brush exists, we have it…if it doesn’t, we'll will make it! "What most people don’t realize is that almost every single type of industry needs brushes for one reason or another," said Rakusin. "For us, there are two general types of brush categories. One is the stock or standard type of brush and the others are custom brushes."
The Company, established in 1951 by founder Don Gordon, it is now made up of twelve brands, including J.B. Ward and Milwaukee Dustless Brush, having origins dating back to 1855 and 1897. While other manufacturers have consolidated, Gordon Brush® has grown into numerous markets through acquisitions, expanding its reach across many industries including aerospace, medical, military, pharmaceutical, electronics and more. "We generally make two acquisitions a year," said Rakusin. "We acquire companies whose ownership is ready to retire and that fits well with our product line. Over time, this has expanded the depth and breadth of our product line and has helped us acquire new customers."

"Our facility combines both modern automated and semi-automated equipment that can help us produce 50,000 to 1,000,000 pieces a day. One of the things that separates us from our competitors is that we can make more than 20,000 brushes a day with one operator per shift. Yet, there are some brushes which need to be done by hand and requires an artisan aspect; for some of our specialty products", added Rakusin.
"Brush manufacturing is an art, so we often train employees with the skills needed to operate machinery as well as learning the skills to create products that need to be made by hand." One quote that Gordon Brush® uses that I love is, "This is America, we can do anything." We've used that for 25 years. That mentality allows us to make anything that somebody throws our way", further added Rakusin.

"In certain markets the competition is fierce," says Rakusin. "We go on a strategy that we manufacture a premium product that our customers can be proud of, will last a long time and that will do the job for which it’s intended™. Cheaper products fall apart and a company may have to purchase the product many more times, which will become more expensive in the long-run. Even under these competitive threats, Gordon Brush® has been steadfast in its philosophy and commitment to manufacturing in the United States.

Gordon Brush® has never considered off-shore manufacturing to become more price competitive. Our American made products give us the ability to display our patriotism and pride and to create feelings of goodwill when our customers receive American-made items.
When considering off-shore manufacturing, the allure of international low-cost labor has to be balanced with loss of control, local customs challenges and costs. Product reliability, safety and compliance measures, less inventory/stock issues, and difficulties bringing a distinct company culture across the world, were all contributing factors against going off-shore. In addition, the cost of shipping and the ability to offer same day shipping on most stock brushes, were also major factors in keeping business here in the United States.
In spite of all of these issues, I was determined to build and grow my business in the United States by re-investing profits into the purchase of millions of dollars in manufacturing equipment and machinery. Pride in contributing to the American economy is near-and-dear to my heart. Moreover, and perhaps most importantly, are my valued, long-tenured, skilled employees. I have almost 200 employees, plus their families, for whom I am responsible. I tell them that Gordon Brush® is a great place to work and we are committed to enhancing their lives.


According to MADE: In America Chairman, James De Lorbe, "Gordon Brush is a truly singular company not only in its industry but in the United States. Ken Rakusin’s leadership and track record in not only sustaining but growing a long-established company here in the United States, throughout a turbulent period of ever-increasing pressures to ship production overseas, represents a significant and exemplary contribution to our Nation deserving the highest order of recognition."
As part of this award, Gordon Brush® was the first in the Nation invited to "Tell Your American Story", a special exhibition and display, hosted by The Office of Trade Promotion at the Ronald Reagan International Trade Center in Washington, DC.

George W. Bush, the 43rd President of the United States, once said: "There is no limit to the greatness of America!". Ken Rakusin said: "There is no limit to the greatness of Gordon Brush®".
Gordon Brush®, supporting American manufacturing, one brush at a time: if a brush exists, we have it…if it doesn’t, we'll will make it!

For more information about Gordon Brush and its products, please click the company name link below:
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