HAMILTON’S EXPRESSION GOES FROM STRENGTH TO STRENGTH
Expression, the ultimate professional paint brush range, from leading professional decorating sundries company, Hamilton, has been incredibly well received within the industry since its recent launch.
Recognising the precision, artistry and emotion that goes into the work of the professional painter and decorator, and understanding that new paint formulations mean that traditional tools no longer give the same results, Hamilton created Expression, a completely new and superior range of brushes.
Finest design, latest technology, exceptional results
Hamilton went back to basics with this project. By carrying out extensive research amongst painters and decorators and using the latest technology during its development, all Expression brushes feature Max Stroke™, a unique synthetic filament blend comprising a mix of different types of filament.
Max Stroke™ has been developed to deliver a smooth and consistent finish whilst also achieving optimal paint pick-up and release, ensuring the job is completed quickly. New production processes have been adopted to achieve a softer, fuller appearance on the tips of the brushes. This feature guarantees the smoothest and most consistent finish is achieved, delivering exceptional results for professionals whether using solvent or water-based paints.
The Expression brush range comprises:-
- Expression Flat brush – sizes 1”, 1 ½”, 2” & 3”
A longer wooden beavertail handle provides a well-balanced brush for comfort and a flexible grip. Remaining comfortable even when used for long periods of time and featuring the Max Stroke™ filament, Expression Flat brushes are the ideal addition to your tool box.
- Expression Angled brush – sizes 35mm & 70mm
Featuring a longer wooden beavertail handle for a balanced hold, coupled with the MaxStroke™ filament which has been produced to an angled finish, the Expression Angled brushes achieve more accurate cutting in with higher paint pick-up for a smoother, more consistent finish.
- Expression Precision brush – sizes 15mm & 20mm
The new Expression Precision brushes have a specially designed head for fast painting on profile surfaces. The angle of the filaments means that painting corners has never been so easy. The long wooden handle provides a greater reach for more stability in awkward places and is ideal for close accurate work. The patented cover has been developed to protect the head from damage and can also store the wet brush for up to 72 hours.
Philippa Pawson, Director of Marketing at Hamilton said, ’At Hamilton, we know that a professional painter and decorator’s reputation matters and they rely on their tools to help them produce a great finish every day. We, however, wanted to go one stage further and provide the tools that allow professionals to create stunning impressions on each and every job. We believe our new Expression range can help to achieve this.
’During our research, we met many professional painters and decorators and what was absolutely clear was their passion and pride for their work and their aim to give their clients the end result that they envisaged in their minds.
’We worked closely with our Decorating Panel to pinpoint exactly what they needed to deliver excellence every time. This invaluable insight, coupled with access to the best research, development and manufacturing techniques available has resulted in the uncompromising Expression.
’From the superior Max Stroke™ filament blend through to the specially designed handles, every aspect of the Expression range has been carefully considered and thoughtfully crafted. Expression truely is a brand new standard for professional painters and decorators.’
Trusted by the professionals
Simon Radestock, a member of Hamilton’s well-respected Decorator’s Panel said, ‘Hamilton’s Expression enables the professional painter and decorator to achieve exceptional results each and every time, with speed as well as accuracy.
‘Offering consistency and reliability with my paint application, I can confidently promise great results for my customers on each and every job.’
For more information on Hamilton’s new Expression range of brushes, visit www.hamiltonexpression.com or call 01527 575441.