The Global Sales Forces for the Boucherie Borghi Group Meet in Izegem, Belgium


In early October this year, the Boucherie Borghi Group sales meeting took place in Izegem (Belgium).
After extensive preparation of the presentations during the months that preceded, fifty participants from all over the world came to Belgium to attend the meeting: agents and people from subsidiaries in Latin America, the United States, Europe, Middle East, Asia and from the two main headquarters in Belgium and Italy were there to exchange ideas and experiences, and to listen to the plans for the future.

This was the first sales meeting since the one in Rimini in May 2014, just a few days after the merger of Boucherie and Borghi. The year and a half since then has been a time of close cooperation. Once the process of getting to know each other better was well under way, progress has been made in many fields, and the participants were shown the results that meanwhile are visible. During three busy days, the participants had the chance to renew and strengthen the bonds of cooperation, to get to know each other better, and to get a better understanding of the differences and similarities in the brush industry in the different parts of the world.Everyone agreed that we should keep on developing our strengths: the Boucherie Borghi Group is focused on bringing the best technology to their customers.

The BBG sales network offers tailor-made solutions and service to BBG customers all over the world. Native speakers with attention for the local culture and traditions, as well as short lines of communication make for a strong bond between supplier and customer. With the INTERBRUSH show in the spring of next year, it is to be expected that some new and enhanced technology will be presented. The tradition of being the cutting edge technology provider for the industry will certainly be respected!

The closing words of thanks of the respective Presidents Bart Boucherie Jr. and Enzo Ferrari were very warm, “It is a pleasure to see you all gathered here under one roof, close to each other and so well-motivated”, said the President of Borghi spa. Bart Boucherie Jr added, "If we look back, we realize what we have already done together and how strong the driving force is to do even more, thanks to all of you."   
The last day ended with a toast and a warm applause for all members and employees of the Group, proud of the accomplishments and eagerly looking forward to the future, ready to give more to the Group, and to invest more of themselves to the industry.

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