Tendence 2020: New Dates and Extended to Four Days 

Just a few weeks after Tendence 2019, preparations for the next edition of the trade fair have already started. The hall concepts Style City, Moment Market, Design City and Sunshine State met with a positive response and will continue next year. However, adjustments have been made concerning the number of days and the dates of Tendence 2020.

To meet the needs of the market and the relevant industries, Messe Frankfurt will be making changes to its consumer goods trade fair Tendence. They primarily concern the days of the week that are involved, the number of days and the dates of the next event. Tendence will be held from Saturday 27 June to Tuesday 30 June 2020, i.e. a week earlier in the exhibition calendar, while also being extended from three to four days again, so that it includes the Tuesday. This means there will be two days over the weekend and then again two weekdays when Tendence can be visited by all retail channels and retailers. The new dates of the trade fair have been changed so they are before the summer holidays of the German states of Rhineland Palatinate and Hesse. There will also be a longer gap between Tendence and Trendset in Munich, held from 11 to 13 July 2020. The structure of Tendence 2020 will stay the same, and exhibitors will again be showcasing their products according to retail channels, lifestyles and target groups. The four areas Style City, Moment Market, Design City and Sunshine State will merely be consolidated into a more compact space to keep walking distances short.

“We take industry feedback very seriously, and we have entered into an open and constructive dialogue with exhibitors, visitors, trade associations and partners this summer,” reports Stephan Kurzawski, Senior Vice President of Messe Frankfurt Exhibition GmbH. “As we see it, by taking these decisions, we’re responding to our partners’ needs and interests to the greatest possible extent. By condensing the four areas, finding new dates, changing the trade fair days and extending the number of days, we are moving along with the ongoing state of flux in this trade sector, and we are looking forward to our continued collaboration,” says Kurzawski.

Pioneers of Lifestyle conference on the last day of Tendence
Next year a visit to Tendence can again be combined with participation in the Pioneers of Lifestyle conference. The third edition of this practically focused event will be held on 30 June 2020, the last day of Tendence. High-calibre representatives of the lifestyle industry will be presenting their success stories on that day in the form of authentic keynote talks, panel discussions, interviews and exclusive masterclasses. In addition, Pioneers of Lifestyle will once again provide plenty of space for personal conversations, networking and discovering new ideas and innovations in the industry.

Tendence 2020 will be held from 27 to 30 June 2020.
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