Tendence 2019: Three Days of Orders and Added Value for the Retail Trade

Unlike any other industry event, Tendence stands for increasing challenges in the consumer goods industry and the retail sector. A far-reaching transformation is in progress, which is occupying the minds of company managers across different sectors and creating extensive upheaval in nearly all industries. Under these conditions it is important to adapt the profile of Tendence and to bring it further into line with the requirements of the market and the relevant sectors. So Tendence, as a consumer goods trade fair, will be held on three days next year, from Saturday, 29 June until Monday, 1 July 2019.

The retail sector is operating in a difficult market environment. Over the last few years, these challenges - both for the consumer goods industry and the retail trade - were reflected more clearly at Tendence than at any other trade fair. “By talking to exhibitors, visitors, associations and our partners, we learnt that the global and particularly also the national retail landscape is continually in a state of flux and that we need to follow this transformation closely. This is why we’ve been investing in Tendence and its content and why we keep adjusting the profile to the needs of the market and thus also its sectors. In this way we are actively meeting the needs of the prevailing situation,” emphasises Stephan Kurzawski, Board Member of Messe Frankfurt Exhibition GmbH.

“What it means specifically,” says Kurzawski, “is that we have now opted for a three-day trade fair, from Saturday until Monday, so that Tendence will have the profile which the industry needs.”

As a long-established trade fair, Tendence is an essential anchor point in the business year for many exhibitors and visitors. As planned, the reorganised halls at Tendence 2019 will be structured by trading forms, lifestyles and target groups and will concentrate even more closely on the needs of customers. It means that retailers can compile their product ranges at Tendence in a goal-focused way and can then implement them to suit the needs of their businesses.

The complementary programme at Tendence

As before, the programme of events at Tendence 2019 will provide a wealth of inspiration. The Tendence Academy will feature exciting presentations, providing retailers with suitable stimuli for their storefront and shop design, as well as helping anyone who is planning a debut as online traders.

Further sources of ideas can be found in the marketplaces within each lifestyle segment. The aim is to show visitors how they can use simple resources to turn their shops into adventure stores.
For the second time, Tendence will include a conference entitled Pioneers of Lifestyle. Well-known speakers will give talks and workshops, discussing best-practice models in the lifestyle industry. Skilled craftsmen will be captivating the audience with their creative output under Messe Frankfurt’s promotional programme Talents, showcasing their unique items and limited series. As before, Tendence 2019 will also provide an important platform for contemporary arts and crafts, particularly thanks to the well-known exhibition Form. The hosts and organisers of the competition are the German Crafts Association (BK) and Messe Frankfurt.

Tendence will be held from 29 June to 1 July 2019.
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