Concept store, the recipe for success. But what does it take to generate lasting customer interest in the bricks-and-mortar trade in this age of online shopping? At the ‘Concept Store Inspirations’ area, the coming Tendence shows step-by-step how retailers can find an unmistakable concept for their business.

Regardless of location – a hip factory building or a tiny gift shop around the corner – the decisive ingredients for a successful concept store are a coherent blend of products and a matching presentation concept. Events and activities also help make the shop attractive for customers. But that’s not all. Something else is required to ignite that all-important spark of interest: a very personal touch. And exactly what this means will be explained by home and lifestyle expert Claudia Hain at the ‘Concept Store Inspirations’ area during Tendence from 30 June to 3 July. “At Tendence, we give retailers the ideas they need to arrange their shops, so they reflect their personalities and are, therefore, unmistakable”, says Claudia Hain. The Munich-based lifestyle specialist is the creative mind behind the presentation in Hall 9.0.

There, visitors will find two different ideas for concept stores: ‘Deep Blue’ and ‘Mountain High’. “We show that a clearly formulated idea is essential to develop a concept for the whole shop”, says Hain. “To this end, we present creative examples that are easy even for smaller retailers to put into practice.” The special show also takes up the omnipresent subject of digitalisation. Thus, depending on the orientation of the business, it could be worthwhile considering accessories for smartphones and tablets as part of the assortment. A social-media concept for the shop can also be part of the renewal process.

During guided tours of the area, Hain will explain how retailers can proceed in setting up a concept store so that classic sales space can develop into a customer magnet through new, individual retail concepts.

The tours will be held throughout Tendence: from Saturday to Monday at 11.00, 14.00 and 16.00 hrs and on Tuesday, the last day of the fair, at 11.00 and 14.00 hrs.