FEIBP General Assembly 2021 – Keynote Speakers

Scroll for reports from:

  • Jordi van den Bovenkamp, MediaMonks - “Social Media: For the Love of Advertising”
  • Rob van Hoesel, President of the FEFPEB - “Wood Pallets and Packaging: Timber Market Trends”
  • Juerg Koch, DSV Air & Sea AG - “Freight and Transport Costs Worldwide”

Jordi van den Bovenkamp, MediaMonks - “Social Media: For the Love of Advertising”

The first keynote speaker of the day was Jordi van den Bovenkamp, Creative Director of MediaMonks, Amsterdam, Netherlands. MediaMonks has grown to be the world’s largest creative, “digital-first marketing and advertising services company connecting the dots across content, data & digital media and technology services”, with the emphasis on “changing the work, how the work gets done, and what the work can do!”

Jordi’s presentation, entitled “Social Media: For the Love of Advertising”, focused on how to improve the branding and marketing of your products in the most effective way.

As a strong proponent of the use of humour in advertising, particularly in social media settings, Jordi shared some entertaining examples of how comedy can capture the attention of the consumer within an instance, thus creating positive emotion around the brand. This he endorsed further by suggesting that using humour in this way makes your story easier to tell, lowers buying resistance and increases the persuasiveness of a message.

He gave tips for using social media in the most effective way by keeping content authentic, encouraging consumer interaction, sticking to your own views and remaining visually consistent.

To stop the reader from scrolling quickly on, Jordi advised being mindful of the length of your sentences and story, steering clear of using lots of data, creating visuals that aren’t too detailed, updates that look too polished or are too frequent. Most of all, he stressed the importance of not over-branding or using complex language, both of which have a negative impact on the consumer.

For more information about the information shared in his presentation or for advice as to how MediaMonks can help you and your business, please email Jordi van den Bovenkamp directly.

Rob van Hoesel, President of the FEFPEB - “Wood Pallets and Packaging: Timber Market Trends”

Rob van Hoesel, President of the FEFPEB (European Federation Wooden Pallet and Packaging Industries), was the next to speak. His presentation “Wood Pallets and Packaging: Timber Market Trends” drew parallels with the brush industry which is, of course, a big consumer of wood and user of pallets and packaging of this nature.

Even before the onset of the pandemic, the timber industry had already experienced problems in recent times, with the 2019/20 period in Europe having seen hot, dry summer conditions leading to a bark beetle explosion in Central Europe, particularly affecting spruce trees. This resulted in large quantities of damaged wood which had to be harvested quickly and was of far poorer quality than usual.

Then, with the advent of COVID-19 lockdowns in 2020, sawmills across the globe either slowed down or closed completely. Coupled with the poor quality, already-low levels of stock, on the offer side of the industry the situation quickly became dire.

At the same time, global lockdowns saw more people than ever being forced to stay at home and worldwide demand increased dramatically as people sought timber for their DIY projects.

With more timber also being used nowadays in the construction of houses due to its CO₂ neutrality, the requirements from both sectors equated to enormous demand for sawn timber which, when coupled with the poor offer of raw materials, led to a never-before-seen timber price explosion in the first half of 2021.

This industry was of course also affected by the transport frictions and, whilst there has been some recent easing of pricing, the forecast for the immediate future is difficult to predict.

Juerg Koch, DSV Air & Sea AG - “Freight and Transport Costs Worldwide”

The final speaker, Juerg Koch, Sales Manager DSV Air & Sea AG, was invited to discuss “Freight and Transport Costs Worldwide” which, as we have seen, is a very pertinent topic.

COVID-19, with its worldwide lockdowns, has led to the disruptions of global supply chains, whether employing ocean, air or road freight transportation. Companies such as DSV were constantly on the lookout for solutions for their customers and needed to be creative and innovative in order to achieve this. In an industry traditionally used to paper documentation, the switch to online processes and meetings was a challenge and they had to learn to adapt quickly.

Suddenly, there were no more flights or ocean vessels ongoing. With no capacity available using the regular means, forwarding companies had to be resourceful, for example by deploying their own charter flights or shipping cargo from “belly carriers” i.e., in the hold of passenger flights. They had to fight for each Kg of space and many trade routes became critically impacted. 
Looking at the resultant trends, since just a year ago, the industry has seen huge price rises, in some areas up to a massive 15 times higher than before. To sum up the present situation, Juerg stated that the transport and logistics market is currently in chaos.

When asked by a delegate what his thoughts were for the future regarding availability and pricing, Juerg said that his best prediction is that the current situation would remain until at least February 2022. This depends partly on capacity levels with new, larger ocean vessels to be deployed from next year, and also whether we see the return of significant lockdowns as more passenger flights will hopefully mean greater belly flight capacity. A downward pricing trend should then follow.
Juerg expressed that the key to survive is communication, remaining open and sharing the latest information with customers.

Related Articles
The Brush Expert FEIBP Congress 2024 Review: Positive Changes Sweeping Through the European Brushware Federation
FEIBP Congress 2024 - Views of Attendees... See what you missed!
FEIBP Innovation Award Winner 2024: Ebnat’s Dish Brush “Loop”
NEW Pet Brushes & Personalisation from Borna: FEIBP Innovation Award 2024
FEIBP Innovation Award 2024: ECO-FILL Concept from Borghi
64th FEIBP Congress Keynote Speaker: Araceli Segarra
FEIBP Annual Congress 2024 – Team Building Activities
FEIBP Congress 2024: Working Group Reports
64th FEIBP Congress: Raw Materials Market Reports
FEIBP Press Release on Ibiza Congress
Welcome to World Brush Expo Bologna 2024
Brushware Industry in Focus as FEIBP, ABMA and Bolognafiere Wrap Up the New World Brush Expo to Resounding Success
FEIBP at World Brush Expo 2024 | Change of FEIBP Secretariat
Organizers' Welcome to World Brush Expo Bologna 2024
ABMA Convention 2024: FEIBP President Alessandro Acquaderni's Address
FEIBP Congress Update: Unveiling Ibiza's Natural Wonders & A Peak at Our Keynote Speaker!
Embrace Your Inner Hippie at the FEIBP Congress Flower Power-Brush Night!
World Brush Expo 2024: Online Ticket Shop OPEN! Secure your attendance today!
FEIBP is Heading to Ibiza! Congress 2024 Update
Latest Highlights and Upcoming Ticket Sales for World Brush Expo 2024
FEIBP Congress 2024: Your Next Office View Awaits in Ibiza!
64th FEIBP Congress: Early Registration Offer!
World Brush Expo 2024 Update from FEIBP President
63rd FEIBP Congress in Belfast: A Great Experience
Brush Expert 63rd FEIBP Congress Report
63rd FEIBP Congress | 20 – 22 September 2023 | Belfast – Northern Ireland
FEIBP European Brushware Federation Update
FEIBP Update May 2023: 63rd FEIBP Congress Details, World Brush Expo 2024 Information and Invitation to Bürstenmacherfest
Save the Date! World Brush Expo: 22 to 24 May 2024 | Bologna, Italy
World Brush Expo Details Coming Soon: Opt-In to Receive Email Notifications
SAVE THE DATE for World Brush Expo: May 22-24, 2024
FEIBP 62nd Congress - July Update
Invitation to the 62nd Annual Congress of the European Brushware Federation (FEIBP)
62nd FEIBP Congress Confirmed: Hotel Grandior, Prague (Czech Republic) | 21 to 23 September 2022
ABMA Annual Convention 2022: Report from FEIBP President, Andrew McIlroy
FEIBP General Assembly 2021 – Raw Material Market Reports
FEIBP General Assembly 2021 – Working Group Reports
FEIBP Online General Assembly 2021 Report
FEIBP April Newsletter: FEIBP Congress Postponed to 2022 / FFB at Festival International des Jardins
FEIBP Newsletter January 2021
FEIBP Virtual Congress 2020 Review
FEIBP Newsletter: Impact of COVID-19 on the European Brushware Industry
62nd FEIBP Congress - 10 Reasons to Attend
FEIBP Announces the Postponement of the 62nd FEIBP Congress to 2021
FEIBP Launches 62nd FEIBP Congress Website
FEIBP Congress 2019 – Lucerne, Switzerland – Brush Expert Report
61st FEIBP Congress: Last Call for Registration
61st FEIBP congress 26-28 September Lucerne (Switzerland), Newsletter July 2019
61st FEIBP Congress - 26-28 September 2019 – Lucerne, Switzerland - June Update
61st FEIBP Congress 26-28 September Lucerne (Switzerland) Update May 2019
Registration for the 2019 FEIBP European Brushware Federation Congress in Lucerne is Open
FEIBP Congress 2018 Report– Bordeaux, France
FEIBP Congress 2018 – Final Programme Details
Happy Birthday Dr. Heinz Zahoransky!
60th FEIBP Congress Update August 2018
Registration for the FEIBP’s Jubilee Congress 2018 in Bordeaux Now Open
60th FEIBP Congress, 26 – 28 September 2017, Bordeaux (France)
Boucherie Borghi Group to Attend 2017 Myanmar PLAS PRINT PACK
Boucherie Borghi Group to Exhibit at Plast Eurasia 2017
Boucherie India: 20 Years of Customer Service
Discover the Sharp BLD by Boucherie Borghi Group
2,000 Attend Open-House Event to Mark Wistoba Pinselfabrik’s 100th Anniversary
Borghi Boucherie Group to Attend Plastics & Rubber Indonesia 2017
2017 Boucherie Borghi Group Sales Meeting
Report: Official Opening / General Assembly 59th FEIBP Congress, Leipzig
SIT Iron Men!
STAR V2 from Boucherie Borghi Group
FEIBP Market Report 2017: Vegetable Fibres
59th FEIBP Annual Congress – Leipzig, Germany
SIT and the New eurobrush.com Website
FEIBP Market Report 2017: Bristle
Boucherie Borghi Group introduces ARCHIMEDE
FEIBP Market Report 2017: Thermoplastic Polymers
FEIBP Market Report 2017: Fine Hair
Boucherie Borghi Group to Attend IranPlast 2017
Introducing the INFINITY from Boucherie Borghi Group
ZAHORANSKY Achieves Highest Order Intake in Company's History
Wöhler Brush Tech to Attend 59th FEIBP Congress
Perlon® to Attend 2017 FEIBP Congress in Leipzig
Cake Decoration Brushes from Zahn Pinsel GmbH
Boucherie Borghi Group Looks Forward to 59th FEIBP Congress in Leipzig, Germany
Borghi USA Investing $100K in New Offices, Laboratory & Machine Shop Equipment
GIOTTO - Machinery for High Volume Production of Disc and Cylinder Brushes from Boucherie Borghi Group
TB33 FLEXI from Boucherie Borghi Group
FEIBP 59th Annual Congress Update
FEIBP President Looks Forward to Welcoming Delegates to 59th Annual Congress
Next Generation of Brush Production: Zahoransky's Z.LION
ZAHORANSKY: Ideas Make the Difference
21st UK Brushmakers and Suppliers Golf Day
FEIBP Congress Update June 2017
Boucherie Borghi Group to Attend Kenya Plast 2017
Borghi SpA Introduces New President
FEIBP News May 2017
Visit Zahoransky At Chinaplas 2017!
ZAHORANSKY given the 2016 MSG Award
59th FEIBP Congress, 6 – 8 September 2017, Leipzig, Germany
Wöhler-Platz – The New Address for Innovative Automation Solutions in the Brush Industry
FEIBP Awards ABMA Special 100th Anniversary Commemorative Platter
The Boucherie Borghi Group at FEIPLASTIC 2017
Zahoransky Looks Forward to Celebrating 100 Years at the ABMA Convention
PERLON® - The Filament Company Invests in its Global Locations
ZAHORANSKY Automation & Molds and Packaging
ZAHORANSKY joins Forces of Sales & Service in Shanghai
ZAHORANSKY Continues Upswing Thanks to Strong Demand
Boucherie USA Team to Exhibit at MDM West 2017
Boucherie Borghi Group at Interplastica 2017, Moscow
Wöhler Brush Tech goes Social Media
Wöhler Honoured with Promotional Award of the State of NRW
The Boucherie Borghi Group will be present at Plastivision 2017
Boucherie Borghi Group OVALE
KREX® Filaments for Paintbrushes from Pogliani
Boucherie Borghi Group at Plast Eurasia 2016
Boucherie Borghi Group invites you to the Plastics&Rubber show in Indonesia
Inauguration of ZAHORANSKY’S New Plant in Spain
Boucherie's Mold Team at the World’s No.1 Trade Show for Plastics and Rubber
Boucherie’s PTt: A Revolution in Anchorless Brushmaking
Pogliani at FEIBP Congress 2016
Boucherie Borghi Group at K 2016
Inspire: The New Way of Cleaning from Ebnat AG
The New Boucherie Website is Out!
PTt Technology from Boucherie Borghi Group
FEIBP Open Golf Championship 2016
Z.PARD from ZAHORANSKY
Perlon® to attend 2016 FEIBP Congress in Edinburgh
SIT Tecnospazzole to Attend the 58th FEIBP Congress in Edinburgh
Fili & Forme Looks Forward to the 58th FEIBP Congress in Edinburgh
Gover, Horowitz & Blunt: Suppliers of Raw Brush Materials
Wistoba at FEIBP Congress 2016
Pogliani to Attend the only Annual Meeting for the European Brush Industry
Mill-Rose Expands Selection of Mini/Micro Brushes for Industrial and Medical Use
Edinburgh is Prepared for EU Brushware Industry!
45 Years of Service at Wöhler
GIOTTO from Boucherie Borghi Group
Perlon® brings Multifil production in-house
58th FEIBP Congress, 7 – 9 September 2016, Edinburgh / Scotland
Market Leading Wistoba Brush Introduces New App
Wöhler looks back on successful Interbrush 2016
Zahoransky Brings a Black Forest Feeling to Interbrush
Boucherie Borghi Group Interbrush 2016 Review
Interbrush 2016 a success for Pogliani Srl!
Boucherie Borghi at Interbrush 2016: Some of our Numbers
Plasticfibre Interbrush 2016 Review
Fili & Forme Srl at Interbrush 2016
German Brushware Industry Announcement
ZAHORANSKY Receives (Re)certification
58th FEIBP Congress Golf Event at St Andrews, Fife
Hahl Pedex and BBC Celebrate Joint Venture
Hahl Pedex to attend 2015 FEIBP Congress in Italy
Loewert Industries Opens New Production Unit in Sri Lanka.
SIT to attend FEIBP Congress in Marina di Ugento
Raw Materials for the Brush Industry from Pogliani of Italy
Boucherie Borghi Group: Longstanding Supporter of FEIBP Congress
Professional Cleaning & Household Brushes from Brosserie Thomas
Interior Brush with Carbon Fibre Filament by Lessmann
Ebnat adds a New Twist: ÜX - The Superbroom!
Report from FEIBP Working Group Personal Care 2017
 
My Account - Join - Contact us
Gallery title - This is a title
LOADING...