FEIBP Newsletter: Impact of COVID-19 on the European Brushware Industry

Coronavirus Response European Commission / Recovery Plan


The European Commission in working on all fronts to contain the spread of the coronavirus, support national health systems, protect and save lives and counter the socio-economic impacts of the pandemic with historically unprecedented measures at both national and EU level. Click here for an update and obtain information on the € 2,4 Trillion Recovery plan for Europe.

COVID – 19 Sector Update

All around Europe, we are beginning to see more movement of people and transport with the further lifting of restrictions. It remains a vulnerable situation and the discipline of everybody is of the essence.

The virus is absolutely not under control as can be seen in the disastrous records of infestations in the Americas, also in Portugal where the lockdown regime for certain regions is re-installed, along with areas of the UK and Germany: Another warning sign.

Facing uncertainties, it remains necessary for our businesses to keep on advocating that brushware products are to be recognized as essential in certain supply chains, both on national as international level.

A recovery in all sub-sectors is reported upon and it is good to note that Italy and Spain are coming back, catching up and there is more optimism. Export markets are still disrupted but the transport flow is gradually improving.

COVID-19 pushes company strategies, “never waste a good crisis":
  • Searching for other product / market combinations 
  • More online marketing lead to unexpected opportunities

Additional facts from the sub-sectors

Paintbrushes
  • Disrupted import of paintbrushes from outside the EU brought customers back to domestic manufacturers
  • With more private renovation activities and continuing professional activities during the crisis demand for paintbrushes increased
  • With DIY markets re-opened in countries like France and Belgium, there is an unprecedented pressure on the production capacity 
  • This is an excellent example of reshoring, but will this development be sustainable after COVID-19?
Household brushes
  • With the re-opening of important sectors such as hotels, restaurants and shops, business returns to normal
  • There are more rules and restrictions for cleaning and more demand for household brushes might be expected
Technical brushes
  • Overall a loss in turnover of minus 10% / minus 15% average, but dramatic figures in Italy reflect statistics of minus 25% up to the end of May 2020
  • Big industries such as automotive and steel are reactivated but the recovery will be very slow and other industries have a long way to go.
Hygiene brushware
  • Order catalogues are gradually expanding, with the reopening of hotels, restaurants, pubs, shops and the tourist sector. Retailers have to take care of stock.
  • Business is returning to normal, especially in the domestic market. Export markets have yet to recover.
Personal care
  • It is expected that COVID-19 leads to an enormous decrease for articles in the beauty and personal care market
  • Hair brushes down minus 20% and distortion fine hair for cosmetics due to export problems
FEIBP keeps you informed and any information from your part is appreciated. Contact the FEIBP via the link below:
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